For some time now, the Coingaming Group has been working to strengthen their marketing and sports betting teams. During the beginning of the year and into the summer months, the company decided to hire several individuals to help push the brand further. Now, the Coingaming Group has announced that their top bitcoin-led sportsbook, Sportsbet.io, has rebranded and now offers a product that is revolutionary, setting the foundation for a new era in the sports betting industry.

The new site for Sportsbet.io was built with the help of UI/UX experts, with customer feedback incorporated. The goal of the company is to offer a consistent and quality mobile-led service to their users. The focus is now on a fun environment with fast and fair wagering.

The product was redeveloped to offer the same great quality and consistency across every channel with attention being paid to what players want on a sports betting site. Such features include quick withdrawal times, one-click betting and a new slick design for mobile.

The rebrand has created the best user experience, with ease of navigation and high-end customization features. Players will have access to sports and events that are relevant to their needs, at any time from any place, from any device they choose.

Sportsbet.io now is the only bitcoin driven sportsbook that offers a live streaming option. Having live streaming is considered a prerequisite for operators of tier one wagering. The sportsbook now can host over 1,400 games provided by top suppliers including OneTouch, Thunderkick, NetEnt and more.

As the brand expands, they will continue to review and respond to customer demand with relaunched sites set to launch in languages such as Russian and Japanese within the next few months. Another feature customers are sure to appreciate is the fact that the brand will soon be offering altcoin deposits. This means bettors can use Bitcoin as well as Bitcoin Cash, Bitcoin Gold, Ethereum and Litecoin among other methods.

Coingaming Group Director of Sportsbook Joe McCallum commented on the new rebranding and product launch by stating: “Sportsbet.io has performed beyond expectations since its launch in 2016, and introducing this revolutionary new product so soon after the first is yet more proof of our commitment to putting the customer at the centre of our universe.

“We have streamlined the site considerably, with significant investment in the user experience and design of a functional and personalised service, which we believe has raised the bar for the sportsbook experience, in keeping with our fun, fast & fair mantra.”

To celebrate the changes, Sportsbet.io is offering a new campaign titled Boost Bonanza. Price boosts will be on offer for ten days across several sports categories including American Football, basketball and soccer. Players can win as much as m฿ 100 during the contest.