Sportradar Group AG has finalized a landmark multi-year agreement with Kalshi, positioning itself as a primary data and solutions provider for the prediction market operator. The deal will see Sportradar supply comprehensive sports content and services across major leagues, including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and the Ultimate Fighting Championship (UFC).

Bridging Sports Data and Prediction Markets

The partnership is designed to integrate official league data into Kalshi’s pre-game and in-play markets, improving market efficiency and ensuring accurate, timely settlements. Sportradar will also provide fan engagement solutions, such as dynamic content, scores, schedules, and data visualizations, as well as customer acquisition services to help attract high-value sports fans.

The agreement further extends Sportradar’s integrity offerings. Its UFDS AI platform detects suspicious behavior, while the Integrity Exchange enables secure sharing of integrity threats. The collaboration allows Sportradar to engage directly with Kalshi’s key partners, including brokers and market makers, and to scale its solutions across the value chain.

Carsten Koerl, CEO of Sportradar, emphasized the significance of the agreement, stating in a press release, “Prediction markets represent a compelling growth engine for the global sports ecosystem and Sportradar is uniquely positioned to shape and power this emerging sector. This partnership with Kalshi marks a critical first step in establishing a trusted, compliant framework for sports innovation.”

Market Impact and Regulatory Context

Kalshi CEO Tarek Mansour highlighted the operational benefits, saying the partnership ensures faster trade settlements and a more consistent user experience. “The breadth and depth of this partnership is what makes it a big deal.We’re using official league data to ensure quicker trade settlements, creating an overall better customer experience. We’re also collaborating on an integrity monitoring program to further protect our users,” he added.

The move into prediction markets comes as Sportradar continues to expand beyond traditional sports betting, leveraging its existing relationships with major sportsbooks like FanDuel and DraftKings. While prediction markets have seen rapid growth, regulatory oversight remains fragmented. Some states in the U.S., including Minnesota, have imposed bans, while the Commodity Futures Trading Commission (CFTC) has generally supported licensed platforms. Internationally, countries such as France, Belgium, and Portugal maintain restrictive stances, whereas Gibraltar and Liberia actively court prediction market operators.

The market reaction to the announcement was positive. Shares of Sportradar Group AG (NASDAQ: SRAD) rose 8.35 percent to $15.11 following the news in New York, reflecting investor optimism about the company’s entry into the high-growth prediction market sector.