Colin Cowherd’s media network, The Volume, has signed a major partnership agreement with Hard Rock Bet, shifting away from its previous relationship with DraftKings. The multimillion-dollar deal installs Hard Rock Bet as the network’s presenting sponsor and exclusive sportsbook partner, covering all podcasts, digital shows, and social media platforms. The agreement significantly expands Hard Rock’s visibility within the sports media space, while positioning The Volume to grow its reach through integrated betting content, new programming, and in-person events. Transition From DraftKings to Hard Rock The […]

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