DraftKings has announced plans to introduce a single mobile platform that combines nearly all of its gaming products under one brand. The Boston-based company revealed during its 2026 Virtual Investor Day that it will roll out a new application called DraftKings Sports & Casino, designed to bring together its sportsbook, online casino, lottery, and prediction offerings within one interface.

The initial phase of the launch is scheduled to take place before March Madness, with additional updates expected throughout 2026. Customers will access the integrated experience through one account and wallet, though the specific products available will depend on state regulations. Daily fantasy sports will continue to operate separately.

“This new super app is already our biggest app, getting about 80 to 90% of our 11 million customers in there each year,” CEO Jason Robins said during the presentation, according to Business Wire. “We know how to drive traffic there. We know how to engage customers there. Now, we are going to have both sportsbook and predictions in this app.”

A Single Platform Across Jurisdictions

DraftKings currently provides online sports betting in 26 states and Washington, D.C., and offers prediction markets in most states through DraftKings Predictions. In 17 states without regulated online sports wagering, the company facilitates sports contract trading. The new platform will consolidate these offerings while tailoring access to comply with each jurisdiction’s legal framework.

The company stated, “The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated sportsbook to offer a unified sports experience, available nationwide.” Management indicated that the integration is intended to create a seamless pathway between verticals and to extend the company’s presence across nearly the entire United States population.

DraftKings entered the predictions sector in December 2025 and competes with platforms such as Kalshi and Polymarket, as well as FanDuel Predicts. The Commodity Futures Trading Commission currently regulates licensed prediction markets, and Chair Michael Selig has indicated plans to draft updated rules governing event contracts.

Robins addressed the regulatory environment during the investor event. “They [regulators] trust us to perform in a compliant manner and to follow the laws and the rules of each state where we operate in with predictions under the rules of the CFTC,” he said.

According to analyst estimates cited by the company, DraftKings Predictions could eventually generate as much as $10 billion in annual gross revenue. Jeanine Hightower-Sellitto, General Manager of Predictions, said during the presentation that the prediction markets segment carries an estimated 10% to 30% higher adjusted gross margin than the sportsbook business, partly because sports event contracts do not face state taxes.

Financial Targets and Operational Changes

The super app forms part of a broader long-term plan that DraftKings believes could position it within a $55 billion to $80 billion industry gross revenue opportunity by 2030. The company reported $1.99 billion in revenue during the fourth quarter of 2025, reflecting a 43% increase from the prior year. Full-year revenue for 2025 exceeded $6 billion, up 27% year over year.

At the same time, operating costs have climbed. DraftKings reported $1 billion in cost of revenue in the fourth quarter of 2025, compared with $834 million during the same period a year earlier. For the full year, cost of revenue reached $3.5 billion, up from $2.8 billion in 2024.

The company confirmed that it is undergoing a reorganization aimed at reducing general and administrative expenses. Data cited from Citizens Capital Markets and Advisory Managing Director of Gaming Equity Research Jordan Bender suggests DraftKings could reduce its workforce by about 5%, generating approximately $30 million in annual savings.

DraftKings is also expanding its use of artificial intelligence tools across its platform to improve efficiency and operating leverage. Management has outlined a long-term goal of achieving at least a 30% adjusted EBITDA margin, with potential upside as the business scales.

Expanding Market Reach

The super app arrives as DraftKings broadens its geographic footprint. The company recently received a vendor license from the Arkansas Racing Commission, enabling it to offer online sports betting in partnership with Southland Casino Hotel, pending regulatory approvals. That addition would bring DraftKings’ total presence to 30 sports betting states.

The operator has also launched its online sportsbook in Puerto Rico for customers who register in person at Foxwoods El San Juan Casino. Internationally, DraftKings offers its online casino product in Ontario and four U.S. states, while daily fantasy sports operate in 44 jurisdictions.

Founded in 2012 by Jason Robins, Matt Kalish, and Paul Liberman, DraftKings began as a daily fantasy sports company before expanding into regulated sports betting following the 2018 repeal of the Professional and Amateur Sports Protection Act. Today, it ranks as the second-largest market-share gaming operator in the United States.

Through the forthcoming DraftKings Sports & Casino platform, the company aims to concentrate its products within one digital environment while adjusting features to meet state-specific requirements. The rollout before March Madness marks the first step in what executives describe as a broader effort to align product offerings, marketing initiatives, and long-term financial objectives under a single nationwide application.