Hard Rock Hotel & Casino Atlantic City, New Jersey, has revealed an ambitious $50 million capital improvement plan set to elevate the guest experience throughout 2026. The renovation project, which is already underway, focuses on several key areas, including room upgrades, dining expansions, and property enhancements.

Renovating Rooms and Upgrading Facilities

A primary element of the renovation will involve the complete overhaul of over 700 standard guest rooms, 60 suites, and eight penthouses in the hotel’s North Tower. Additionally, the hotel will refresh its walkways and corridors to create a more modern and inviting atmosphere for guests. These improvements are expected to be completed by the end of 2026, further enhancing the resort’s appeal and ensuring comfort and luxury for all visitors.

In an effort to diversify its culinary offerings, Hard Rock Atlantic City is adding several new dining concepts. As stated by the company via by PR Newswire, among the most anticipated is Sitar, a modern Indian restaurant with influences from various cultures, offering guests an exceptional dining experience with stunning views of the Boardwalk. In addition, the popular Philadelphia-based Federal Donuts and Chicken will open at the resort in spring 2026, bringing its famous fried chicken and donuts to Atlantic City.

Sustainability and Accessibility Initiatives

To further enhance the guest arrival experience, the resort is installing new carpets in the casino and second-floor corridors. Moreover, the addition of 16 electric vehicle (EV) charging stations at the Rocktane Gas & Wash station demonstrates the resort’s commitment to sustainable travel options for visitors. The exterior of the South Tower is also undergoing restorations, contributing to the property’s overall revitalization.

This latest investment comes as part of Hard Rock Atlantic City’s ongoing dedication to improving its facilities and services. Since its opening in 2018, the resort has invested nearly $700 million into the property. This includes the 2023 announcement of $50 million in capital improvements, which featured penthouse suite renovations, the introduction of a high-limit slot parlor, and the launch of a private helicopter. The ongoing upgrades reflect the company’s unwavering commitment to maintaining its status as a top-tier entertainment and hospitality destination.

Entertainment Lineup to Attract A-List Performers

Hard Rock Atlantic City continues to build on its reputation as a premier entertainment venue. In 2026, the resort will feature top artists such as Rod Stewart, Nikki Glaser, James Taylor, and Charlie Puth, among others. Performances will take place at the Hard Rock Live at Etess Arena, Sound Waves, and the Vibe Stages, solidifying the resort’s role as a hub for world-class live music and entertainment.

Hard Rock Atlantic City has been a key player in the community since its opening. Over the years, the resort has partnered with more than 500 local organizations, focusing on initiatives such as education, food security, youth development, and social equity. These efforts align with the resort’s core mission to contribute to Atlantic City’s economic and social development.

In recognition of its positive work environment, Hard Rock Atlantic City has earned the USA Today Top Workplaces Award for three consecutive years, affirming its commitment to its team members.