GGRAsia reports that the New World Hoiana Beach Resort opened on Wednesday on Vietnam’s highly popular Central Coast. The luxurious resort is reportedly a part of the Hoiana Resort & Golf property located at Hoi An, in Quang Nam province.

The new resort developed within the Hoiana Resort & Golf beachside casino and leisure complex is reportedly the sole integrated resort in Vietnam. According to the source, New World Hoiana Beach Resort includes 330 rooms and suites at a beachfront location providing a view of exceptional natural sights and tropical landscape.

Opening Promotion:

The resort also boasts of its offerings of world-class entertainment and golf championships together with the parent company Hoiana Resort & Golf. The resort launch has been adjusted to the upcoming Vietnam national holidays to make the most of the period from April 29 to May 2, inclusive.

Since yesterday’s launch, New World Hoiana Beach Resort has been running a promotional campaign for early bookings for the forthcoming holiday season. All bookings made by May 31 will therefore be closed at the price of around $187 per night, according to the resort’s web page.

Background:

As GGRAsia reports, the New World’s parent Hoiana Resort & Golf last summer opened the New World Hoiana Hotel at the same location. This facility features 476 rooms and represents a part of Hoiana Resort & Golf’s comprehensive offerings of hotels and suits and entertainment and foreigner-only casino facilities.

The founder of the New World brand is the Hong Kong-based Cheng family which extensively cooperates with Vietnam companies. One of these entities is the privately-owned casino project investor Chow Tai Fook Enterprises Ltd, according to GGRAsia.

Fine-Tuning for Foreign Visits:

As gambling is illegal in Vietnam, Hoiana Resort & Golf and its vertical have had few gambling events and focus on foreign visitors to capitalize on the exquisite accommodation and leisure offerings. The latest event hosted by the company was a –grand opening ceremony– of the company Let’s Win Group, which was reportedly established seven years ago to be offering “high-end travel services and slot machine center operations,” according to the source.

The upcoming national holiday will be the first opportunity for the New World resort to have its accommodation and entertainment portfolio tested by domestic visitors. The stakeholders will be able to use the handle and revenue results to make the final fine-tuning of the resort features to get completely ready to take advantage of the worldwide visits during the forthcoming summer holidays.