Kambi Group plc, one of the leading sports betting partners in the world, signed a major long-term deal with Bally’s Corporation. 

Kambi’s technologies to increase Bally’s figures:

This sportsbook partnership is a significant step for both Kambi and Bally’s, which is among the most famous casino-entertainment companies in the world. 

Kambi and Bally’s joint venture has a goal to deliver an outstanding sports betting entertainment experience in both online and retail Bally’s casinos all over the world. Kambi’s duty will be to help in the expansion and increase of Bally’s sportsbooks by adding its awarded sportsbook to Bally’s portfolio. 

Kambi’s sportsbook is famous for its fantastic technology solutions and rapid integration. Also, its capacity to adapt to the fast-changing market will be an amazing help to Bally’s plans for future expansion. 

Since Bally’s plans to expand across seven US states and four retail casinos before the year ends, Kambi’s solution is a great choice for the company.

Bally’s possesses the proprietary sports betting technology, which will be replaced by Kambi’s sportsbook. It will be incorporated into the company via the in-house data and marketing technology stacks, which will lead to a significant decrease in the company’s fixed costs. It will also help in enhancing additional engagement of its famous Bally Bet brand.

Bally’s will have the option to get included in Kambi’s famous online and retail technology source code. The first metrics will decide if the opportunity will be accepted or not. If Bally’s accepts the offer, the companies will start a new agreement, which will be based on outsourcing Kambi’s various modularized services. 

Successful partnerships:

Kambi can get significant revenue from this contract if this agreement proves successful.

CEO and Co-founder of Kambi, Kristian Nylen, commented on that: “We are pleased to enter into this long-term partnership with Bally’s to enable the enhancement and expansion of its online and retail sports betting platform and services. Kambi is the proven global leader in sportsbook provision, and I believe this powerful collaboration with Bally’s will deliver its customers the next generation betting entertainment they demand.”

This isn’t the only significant deal Bally’s signed recently. Along with Kambi, the company signed a deal with White Hat Gaming, which will manage the players and provide its solutions to the company. Bally’s team is very satisfied with this collaboration as well. The company’s CEO, Robeson Reeves, said: “We are very excited to have entered into long-term agreements with both Kambi and White Hat, two of the world’s most established and trusted gaming technology companies. Kambi provides an award-winning sportsbook that delivers unrivalled sports betting entertainment. By incorporating that with White Hat’s PAM platform solution, as well as our geographic reach, customer base, and marketing prowess, Bally’s will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market. This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”