OpenBet, a premier global provider of betting technology and services, has finalized a significant long-term agreement to launch a new sports betting and gaming brand, Todos Querem Jogar (TQJ), under the umbrella of Grupo Silvio Santos (GSS). OpenBet is set to power TQJ’s platform, promising premium entertainment to Brazilian consumers who appreciate GSS’s diverse offerings.

GSS’s legacy and commitment to responsible gaming:

Grupo Silvio Santos has been a well-known media and entertainment entity in Brazil for over six decades, known for Show do Milhão, Gol Show, and Passa ou Repassa television programs. With TQJ, GSS aims to deliver safe and responsible betting experiences and aspires to lead in player protection. OpenBet’s robust global reputation, regulatory expertise, and commitment to responsible gaming were crucial factors in GSS’s decision to partner with the company.

OpenBet’s comprehensive betting ecosystem is designed to support TQJ’s operations, featuring a high-performance betting engine capable of handling large traffic volumes without downtime during major events. Additionally, OpenBet will enable TQJ to offer a seamless iGaming experience through its player account management (PAM) platform, allowing unified promotions across sports and casino verticals.

The TQJ sportsbook will be enhanced by the immersive BetBuilder feature, allowing players to create customized bets. OpenBet’s Managed Trading Services (MTS) will ensure secure operations through 24/7 risk management and expert support. At the same time, advanced responsible gaming and anti-money laundering (AML) technologies provided by Neccton will be integrated into TQJ’s offering, ensuring the highest standards of player protection.

OpenBet Locator, powered by Amazon Web Services (AWS), will ensure compliance with Brazil’s stringent regulatory framework, further reinforcing TQJ’s commitment to player safety and responsible gaming.

Leonardo Sampaio, CIO of GSS, expressed enthusiasm about the collaboration: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures.”

José Roberto Maciel, CEO of GSS, believes that the partnership with OpenBet positions TQJ to dominate the regulated Brazilian betting market. He noted, “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming and new product experiences that will capture the imagination of players.”

Jordan Levin, CEO of OpenBet, said in the company’s press release, “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Together, we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market.”

A competitive landscape ahead:

The agreement signifies a robust entry into Brazil’s rapidly evolving sports betting scene. Grupo Silvio Santos applied for a license on August 19, the day before the deadline for the initial 90-day preference window. Applications submitted during this period will be guaranteed processing by the legal market launch date of January 1, 2025.

The partnership between OpenBet and Grupo Silvio Santos exemplifies the growing interest among local media brands in Brazil’s betting industry. Recently, MGM established a joint venture with Grupo Globo, Latin America’s largest media brand, to enter the legal betting market, further highlighting the potential for media partnerships in this space.

KTO founder and CEO Andreas Bardun remarked on the prospects of such collaborations, suggesting that while execution is key, successful partnerships could yield strong competitors in the Brazilian market.