South Korea is on the brink of transforming its tourism landscape by embracing the concept of integrated resorts, a move set to position the nation as a formidable player on the international stage. During a pivotal gathering at The Korea Times’ Global Business Club in Seoul, over 100 professionals from tourism, academia, and both public and private sectors convened to forge a path forward for this dynamic industry.

Innovating tourism: Korea’s strategic vision:

The forum, titled “Korean-style Integrated Resorts and Future Strategic Directions,” delved into how Korea can craft a distinctive approach that marries cultural richness with comprehensive resort amenities. These discussions are crucial as South Korea seeks to carve a niche in a market where Asian competitors are already making significant strides.

An integrated resort typically combines several attractions, including hotels, casinos, shopping centers, gourmet dining, and entertainment facilities, offering a holistic experience to tourists. The Korea Times reports  that Oh Young-jin, President-Publisher of The Korea Times, underscored the purpose of the event, saying, “We prepared this event to initiate discourse with the public on integrated resorts and elevate their understanding of the issue.”

Chen Si, President of Inspire Entertainment Resort, emphasized the strategic importance of these developments. “The integrated resort industry is not only about entertainment and hospitality; it’s about creating sustainable growth, fostering international collaboration, and providing novel, unparalleled experiences to visitors from all around the world,” he remarked in his speech.

Navigating challenges and setting standards:

Shim O-taeg, chairman of the National Gambling Control Commission, highlighted the need for societal acceptance, especially concerning the casino elements of these resorts. He noted, “The government officially recognizes seven gambling industries, including casinos, to revitalize the local economy, create jobs, and expand public sector revenues,” adding the importance of shifting public perception to view these developments positively.

Kim Sae-won, president of the Korea Culture and Tourism Institute, advocated for integrated resorts as catalysts for economic and cultural growth. “In order for the integrated resorts in Korea to have international competitiveness and grow into a platform that combines K-culture and tourism, creative and active discussions on the Korean-style integrated resort model and direction are needed,” she expressed.

The discussions also covered regulatory strategies essential for sustainable development and public trust. Insights from global examples, particularly Singapore, were shared by Christopher Khoo, managing director of MasterConsult Services, who spoke on lessons about eradicating illegal gambling and innovating oversight systems.

A panel discussion moderated by Seo Won-seok, a professor at Kyung Hee University, further explored the necessity of a regulatory framework to oversee gambling activities within these resorts. The panel emphasized the importance of education and community engagement in promoting responsible gambling and addressing concerns like gambling addiction.

The forum concluded with a consensus on the urgent need for Korea to enhance its global competitiveness by integrating unique cultural elements with luxury tourism services. This approach not only aligns with international trends but also caters to the evolving preferences of global tourists seeking unique, culturally enriching travel experiences.