BetMakers Technology Group has announced the renewal of its longstanding partnership with Racing and Wagering Western Australia (RWWA), the governing body for thoroughbred, harness, and greyhound racing in Western Australia. Under this agreement, BetMakers will continue to deliver its Price Manager fixed-odds solution across RWWA’s digital and retail sales channels, including the TABtouch platform and 330 retail agencies statewide.

This partnership ensures that RWWA’s customers will benefit from BetMakers’ advanced wagering technology, which integrates AI-driven tools and automated trading strategies. By leveraging these capabilities, TABtouch and retail platforms can continue to deliver reliable, dynamic pricing and an enhanced wagering experience for users.

Joey Carroll, Director of Business Development and Partnerships at BetMakers, emphasized the value of the collaboration, stating: “We are delighted to extend our partnership with RWWA, continuing to power their digital and retail products across three codes of racing. We look forward to continued close partnership with RWWA, helping them successfully deliver their market-leading racing offerings throughout their digital and retail channels.”

Driving Growth for Fixed-Odds Wagering

RWWA’s Head of Risk and Trading, Andrew Potts, highlighted the strategic importance of the renewed partnership for the organization’s goals. He said: “Renewing our partnership with BetMakers was essential as we continue to expand our fixed odds racing business. We are pleased to be continuing our partnership with BetMakers, which provides us the reliability and innovation required to grow our fixed odds racing product.”

The extension solidifies BetMakers’ role as a key technology provider for RWWA, ensuring continued growth in its fixed-odds wagering offerings across all racing sectors. BetMakers’ Price Manager technology serves as a cornerstone for these operations, delivering accurate odds, streamlined trading processes, and future-ready enhancements that align with evolving market demands.

A Track Record of Innovation and Global Reach

BetMakers’ success with RWWA forms part of its broader strategy to expand its presence in key regulated markets globally. The company has made strides in enhancing fixed-odds wagering services for major operators, showcasing its commitment to innovation and advanced technological solutions.

In recent developments, BetMakers entered into a strategic partnership with Delasport in November 2024, integrating the Price Manager solution into Delasport’s sportsbook operations to strengthen its position in markets like the UK and Ireland. BetMakers’ international efforts have also led to successful collaborations with industry leaders such as bet365 and Kambi, reinforcing its influence in the global wagering landscape.

Enhancing the Betting Experience

By renewing its collaboration with RWWA, BetMakers ensures that TABtouch and retail customers in Western Australia continue to receive a cutting-edge betting experience. The advanced fixed-odds services provided by BetMakers not only support operational efficiency but also enhance user satisfaction through real-time pricing and innovative betting solutions.

This partnership reflects a shared vision between the two organizations to drive growth, deliver reliability, and meet the evolving expectations of racing enthusiasts across digital and retail platforms. As both entities look to the future, the renewed agreement cements their role in shaping a dynamic, technology-driven wagering market.