Clarion Gaming has confirmed that the 2025 editions of ICE and iGB Affiliate in Barcelona, Spain, will set a new attendance record for any gambling industry event. According to Stuart Hunter, Managing Director of Clarion Gaming, the combined attendance for both shows is expected to exceed 56,000 industry professionals, surpassing the previous record of 52,345 set in London just a year ago. Hunter expressed excitement about this milestone, especially since the final analysis is still being completed, with more precise data yet to come.

Historic attendance in the gambling industry:

The decision to announce these preliminary figures early reflects the overwhelming interest generated by the 2025 events. Clarion Gaming’s team is still conducting a thorough analysis, which will provide exact details on unique visitors, the total number of visitor days, and a breakdown of the countries represented. Early indicators suggest that all metrics are pointing in a positive direction. Hunter emphasized, “We are confidently predicting an attendance of at least 56,000 industry professionals, which exceeds the previous high of 52,345 set 12-months ago in London.”

Hunter reflected positively on the success of the ICE and iGB Affiliate 2025 events, citing several factors that contributed to their impressive execution. While Clarion Gaming is still in the process of gathering feedback, initial responses from media outlets and direct comments from attendees have been overwhelmingly positive. “The experience we had in Barcelona was exceptional, driven by world-class exhibitors, contractors, and the flawless collaboration between the Clarion Gaming team and their peers at Fira Gran Via Barcelona,” Hunter noted. He added that the marketing and creative campaigns were highly effective in engaging stakeholder communities, while the city itself proved to be an ideal host, showcasing its global appeal.

According to G3Newswire, the decision to move the events to Barcelona was largely influenced by customer feedback, and Hunter expressed his satisfaction with how the vision came to life. “The relocation was driven by our customers, and I am delighted that we have been able to bring their vision to fruition, setting new standards for global business events in the gambling and technology sectors.”

World-class exhibitions and seminars:

Alongside showcasing over 1,000 gambling brands, the 2025 editions of ICE and iGB Affiliate featured a broad array of seminars, forums, and programs, ensuring that attendees had access to the latest trends and innovations in the industry. Notable highlights included the World Gaming Forum, ICE Esports Invitational, Sustainable Gambling Zone, Pitch ICE, and the IGB Affiliate Conference Program. Other events like the Brazil Now Seminar, Tribal Partnership Seminar, and the launch of the ICE Research Institute demonstrated the event’s commitment to engaging diverse topics within the gambling and tech communities. Additionally, the Diversity, Equity, Inclusion, and Belonging program added an important dimension to the event, reflecting the sector’s ongoing focus on these critical areas.

As the event wrapped up, Clarion Gaming’s dedication to delivering top-notch experiences for all involved was evident. Looking forward, Hunter expressed excitement about continuing to build on the momentum generated in Barcelona. He concluded, “We’ve set a new bar for the industry, and we’re excited to see how these innovations shape the future of gambling events worldwide.”