Optimove, a pioneering force in AI-orchestrated marketing solutions, has recently taken a significant step to expand its gamification and customer engagement capabilities through the acquisition of Adact, a prominent gamification marketing solutions provider. This merger integrates Adact’s state-of-the-art gamification technology into Optimove’s Positionless Marketing platform, setting a new standard for customer interaction in the digital marketing space.

Comprehensive integration of gamification technologies:

The acquisition of Adact enables Optimove to seamlessly embed gamified experiences into customer journeys, enhancing both the acquisition and retention phases. Adact’s technology allows marketers to construct interactive experiences such as lotteries, quizzes, prediction games, and branded mini-games effortlessly, without the necessity for complex coding. This integration signifies a leap towards more dynamic and engaging marketing practices, where customer interactions are not only personalized but also highly engaging.

Optimove’s strategic enhancement of its platform with Adact’s tools facilitates the creation of dynamic, gamified experiences that can collect zero-party data through engaging interfaces. This data enriches customer profiles on Optimove’s platform, enabling more targeted and effective marketing strategies.

Further cementing its commitment to innovation in gamification, Optimove has established a new development center in Tallinn, Estonia. As stated on the company’s blog, this center is dedicated to the advancement of gamification technologies and is led by Kalev Kärpuk, Adact’s founder. Under his leadership, the center will drive the development of next-generation gamification solutions that are expected to revolutionize how brands engage with their customers.

The development center in Estonia will serve as a hub for technological innovation, focusing on enhancing the capabilities of the Optimove platform to deliver not only tailored gamified experiences but also to ensure that these are integrated into a brand’s digital ecosystem with unprecedented efficiency and effectiveness.

Enhanced capabilities and future outlook:

With the integration of Adact’s technology, Optimove is poised to offer unparalleled experiences in customer engagement. These capabilities are expected to boost conversion rates by up to 80% and provide brands with robust tools to enhance customer loyalty and lifetime value. The AI-driven nature of Optimove’s platform ensures that each gamified experience is optimized for the individual user, promoting higher levels of engagement and satisfaction.

Pini Yakuel, CEO of Optimove, expressed enthusiasm about the acquisition, stating, “The incorporation of Adact’s advanced gamification solutions into our Positionless Marketing platform not only enhances our capability to engage customers but also solidifies our leadership in the AI-driven marketing sector. This strategic acquisition propels us forward, enabling us to offer our clients cutting-edge tools to significantly elevate their marketing outcomes.”