In an exciting development for online gaming enthusiasts, PENN Entertainment has rolled out its Hollywood Casino app in New Jersey, marking a significant expansion of its digital offerings. This move follows successful launches in Pennsylvania and Michigan, as the company continues to broaden its footprint in the digital casino market.

A seamless and integrated betting experience:

The Hollywood Casino app, now available on Android, iOS, and desktop platforms, allows users to log in using their ESPN BET credentials. This integration offers a seamless cross-platform experience, making it easier for customers to enjoy a diverse range of online slots, table games, and live dealer content. Among the highlights are original titles from PENN Game Studios and exclusive games like Devils Blackjack, developed in partnership with the New Jersey Devils.

Aaron LaBerge, Chief Technology Officer at PENN Entertainment, expressed his enthusiasm about the launch in the company’s press release: “We’re thrilled to introduce our dedicated, casino-first experience to customers across New Jersey. Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we’ve gained since introducing our enhanced standalone app in December.”

Initially debuting in Pennsylvania last December, the standalone Hollywood Casino platform has seen significant success, prompting expansions into additional markets. The app’s availability in Michigan and now New Jersey highlights PENN’s strategic approach to capturing major shares in prominent online gambling markets.

Despite the lack of physical Hollywood Casino locations in New Jersey, the app’s launch in the Garden State is poised to make a substantial impact. Jay Snowden, CEO of PENN Entertainment, discussed the company’s omnichannel strategy, emphasizing the importance of a unified brand experience across physical and digital platforms. “What we’re doing right now is messy because you’re marketing to your land-based casino database at Hollywood properties and telling them that they should download the ESPN bet app to play their favorite slot machine,” Snowden explained.

Enhanced user experience and responsible gaming:

PENN Entertainment has committed to enhancing user experience by focusing on speed and user interface, resulting in the Hollywood app climbing seven spots to become the No. 2 ranked iCasino product by Eilers & Krejcik Gaming. Moreover, the company continues to promote responsible gaming, providing comprehensive tools and resources for players to manage their gambling activities effectively.

The Hollywood Casino app’s introduction in New Jersey is more than just a business expansion; it represents a vital part of PENN’s strategy to integrate and optimize its casino and sports betting operations across various states. With this latest launch, PENN Entertainment is set to attract a broader audience, offering top-tier gaming experiences that promise both entertainment and responsible play.