In an exciting move to transform classic game nights into immersive, real-world experiences, Mattel has opened the doors to its first UNO Social Club at the Palms Casino Resort in Las Vegas. The initiative—anchored in colorful nostalgia and elevated social interaction—is part of a broader campaign to reimagine the way fans engage with the iconic card game.

Ray Adler, Mattel’s Vice President and Global Head of Games, highlighted the purpose behind the launch: “We created UNO Social Clubs to reimagine what game night can be—bringing people together for real-world fun, connection, and a bit of friendly competition.” According to Adler, this Las Vegas debut is merely the beginning of what promises to be a national rollout of similar experiences.

Inside the UNO-Themed Suite at Palms Casino Resort

At the heart of this debut is a visually striking, UNO-themed suite within the Palms Casino Resort. Decorated in the brand’s signature hues—red, yellow, blue, and green—the suite offers a sensory overload for any fan of the game. From July 18 to July 20, one contest winner and a guest will be treated to a two-night stay that includes more than just a bed and a minibar.

The suite includes UNO-branded furnishings, a private bowling alley, and décor that pays homage to the decades-old game. A personal UNO host will also be on hand to guide guests through a library of UNO decks, ensuring competitive fun in every corner of the suite.

The game tables will be fully stocked with an array of UNO variants, including recently released editions designed to dial up the strategy and competitiveness. Among them are:

  • UNO Golf: Players aim to clear columns and manage their hand to avoid high-value cards, with the lowest score taking the win.
  • UNO Teams: This version introduces teamwork, with duos working in tandem to clear both hands using special cooperative rules.
  • UNO Show ’em No Mercy: A ruthless twist on the original, this edition includes harsh penalties, new mechanics, and allows players to win by eliminating all others or emptying their hand.

The suite provides more than just entertainment—it immerses guests in a sensory celebration of the UNO brand.

Contest, Social Buzz, and What’s Next

The chance to experience the UNO Social Club in Las Vegas was offered through a creative TikTok contest that ran from May 19 to June 19, 2025. Participants entered by posting a video using the new UNO Reverse Card filter and tagging their content with #UNOSocialClub and #MattelContest. The campaign tapped into UNO’s substantial fanbase and created a digital buzz that matched the energy of the physical launch.

Though details remain unclear on whether the games will involve real gambling, the suite’s placement in a Las Vegas casino certainly leaves the door open to friendly wagers. The company has not endorsed gambling, but fans could naturally incorporate stakes into their games, especially with high-energy versions like Show ’em No Mercy.

UNO Social Clubs are not intended to be limited to Las Vegas. According to Mattel, similar pop-up experiences will appear in major cities across the United States later this year. These events are expected to take place in nightlife venues and bars, featuring tournament-style gameplay, themed cocktails, and branded photo ops, further enhancing the game’s appeal to adult audiences.

A Game Night Revolution for the “Kidult” Crowd

With the UNO Social Club, Mattel is clearly aiming at the “kidult” demographic—adults who grew up on the brand and still crave playful, nostalgic entertainment in a modern, upscale setting. The Las Vegas suite and upcoming city activations represent a fusion of childhood joy and adult nightlife, offering an experience that’s both playful and polished.

The evolution of UNO into a social destination aligns with broader entertainment trends that prioritize experience over product. From its vibrant aesthetic to its competitive edge, the UNO Social Club is positioned to redefine what game night means for adult players across the country.