TRIVELTA has launched Dogg House Casino in the United States in partnership with Snoop Dogg, unveiling a platform that merges gaming, music, and celebrity-driven entertainment. The project introduces a free-to-play casino and sweepstakes model designed around Snoop Dogg’s creative direction, including themed games, original audio, and a mobile experience built on TRIVELTA’s technology stack.

Platform Design and Creative Direction

Dogg House Casino positions Snoop Dogg as the core architect of both theme and presentation. TRIVELTA described the initiative as a fully branded environment with design elements reflecting the artist’s style and musical identity. The platform includes visuals inspired by West Coast aesthetics alongside custom audio mastered by Snoop Dogg. According to Snoop Dogg, “For the first time, players can step into a casino built exactly the way I wanted it,” adding that “The music, the vibe, the games. I wanted something innovative, immersive, and fun, and Trivelta worked with Deathrow Games to help me bring that to life.”

As PR Newswire reports via TRIVELTA, LLC, TRIVELTA’s CEO Carson Hubbard praised the level of involvement from the artist, saying, “It’s rare to work with an artist who is this deeply involved in the product.” He also stated that “Snoop shaped the look, sound, and feel of Dogg House Casino to create something that sits at the intersection of iGaming, music, and culture.”Snoop Blackjack, Snoop Dogg Poker, and Snoop Crazy Dogg Cross are among the custom games featuring the artist directly, including a blackjack mode where Snoop serves as dealer and an arcade-style game involving his ’64 Impala.

The platform’s library includes more than 500 games spanning slots, crash, RNG table games, instant win titles, dice, hi-lo, and live dealer options such as blackjack, roulette, baccarat, and craps. TRIVELTA’s mobile-native engine powers animations, audio, and performance across devices. The platform offers 24/7 customer support and operates as a free-to-play casino across U.S. jurisdictions, though sweepstakes participation is unavailable in multiple states due to restrictions.

Sweepstakes Model and Market Context

Dogg House Casino incorporates a dual-currency sweepstakes structure that relies on Snoop Coins for entertainment play and Snoop Cash for prize-eligible sweepstakes games. Users cannot purchase Snoop Cash directly and instead acquire it through promotions, logins, and giveaways. The model aligns with industry standards while leaning on thematic branding to differentiate from generic sweepstakes ecosystems.

The platform operates amid regulatory pressure directed at sweepstakes casinos in the United States. In 2025, legislation in Montana, Connecticut, New York, New Jersey, Nevada, and California targeted or banned sweepstakes casinos, while additional proposals surfaced in states such as Maryland, Maine, Indiana, and Virginia. Some states introduced bills defining illegal gambling in ways that encompass sweepstakes operations. Regulators and lawmakers have increasingly questioned the legal status of dual-currency models.

Celebrity involvement in sweepstakes products has also drawn scrutiny. Lawsuits involving Drake and Adin Ross connected to Stake and Stake.us highlighted legal exposure for promotional partners, while filings against Ryan Seacrest and Brian Christopher named them in claims tied to sweepstakes marketing. In Dogg House Casino’s case, Snoop Dogg functions as the creative figure and central branding element rather than a traditional spokesperson, though the broader environment underscores the legal sensitivities associated with celebrity-led platforms.

Users have noted a naming overlap between Dogg House Casino and Pragmatic Play’s popular slot titled The Dog House. Searches for the former often surface reviews and media for the latter, creating an early discoverability challenge for TRIVELTA and Snoop Dogg’s project at a time when operators aim to distinguish sweepstakes casinos from licensed real-money gambling products.

Dogg House Casino operates free-to-play in all 50 states and restricts sweepstakes participation in California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, and Tennessee.