In an effort to attract more Canadian tourists, three Las Vegas resorts are offering a groundbreaking promotion that allows Canadian dollars to be treated as U.S. dollars. The “At Par” program, introduced by Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino, ensures that eligible Canadian visitors can spend their money without worrying about fluctuating exchange rates. The initiative will run until August 31, 2026, and applies to various services, including hotel stays, gaming, and beverages.

Circa’s “At Par” Program: A Financial Advantage for Canadian Guests

This promotion comes at a time when Canadian tourism to Las Vegas has seen a significant decline. According to the Las Vegas Convention and Visitors Authority, Canadian visits were down 20% in 2025 compared to the previous year. Experts attribute this decline to a variety of factors, including the high exchange rate and political tensions between the two countries, including controversial statements made by U.S. President Donald Trump. The resulting sentiment has led many Canadians to reconsider travel to the U.S., seeking alternative vacation spots.

The “At Par” program offers Canadians a one-to-one exchange rate on certain services, meaning that for every $1 CAD spent, Canadian visitors will receive the equivalent of $1 USD in value. This includes gaming at select slot machines, hotel accommodations, and beverages at participating bars. The promotion is designed to make Las Vegas a more accessible and attractive destination for Canadians, especially in light of the financial strain posed by exchange rates.

Derek Stevens, the CEO of Circa Hospitality Group and owner of the three participating casinos, explained that the initiative is a way of showing appreciation to Canadian guests. “Canada has always been a part of my story,” Stevens said, referencing his childhood in Grosse Pointe, Michigan, where he grew up near the Canadian border. As reported by the Las Vegas Review-Journal, his nostalgia for crossing into Canada inspired the creation of the promotion, which Stevens believes will help boost Canadian tourism to Las Vegas.

What Canadians Can Expect from the Promotion

Canadian visitors are not required to stay at any of the participating properties to benefit from the “At Par” offer. However, those staying at Circa, the D Las Vegas, or Golden Gate will receive the special rate at check-in. This allows them to pay in Canadian dollars with no additional conversion fees, aligning the cost with what is shown in U.S. dollars.

In addition to hotel offers, the promotion extends to slot play. Canadians can redeem up to $500 CAD in promotional slot play at the casinos’ Club One gaming areas. This offer allows Canadian guests to enjoy their play without worrying about currency conversion, with the promotion available for a limited time once the voucher is issued.

The “At Par” promotion also includes beverage deals at select bars, including BarCanada at the D Las Vegas, which offers a hockey-themed setting celebrating Canadian culture. Other bars, such as Overhang at Circa and Bar Prohibition! at Golden Gate, are also part of the promotion, where Canadians can redeem the “At Par” deal multiple times per visit after showing proof of Canadian identification.

A Strategic Move to Reconnect with Canadian Tourists

Stevens emphasized the importance of Canadian visitors to the Las Vegas tourism industry. Historically, Canadians have represented the largest international demographic for visitors to the city, accounting for roughly 15% of total tourism. However, recent years have seen a decline, which Stevens attributes to both the unfavorable exchange rates and political friction between the U.S. and Canada. The new program aims to reverse this trend and restore Canada’s position as a key source of tourism for Las Vegas.

Stevens added, “We just wanted to take one of the variables out of the mix and just let everybody know that you have some friends in Vegas and we miss you, Canada.” His sentiment reflects a broader effort to enhance the appeal of Las Vegas for Canadian tourists, who have been avoiding the U.S. due to concerns over political and financial factors.