Ladbrokes is preparing to shut down a significant portion of its retail presence in Ireland, with up to 39 betting shops in the Republic set to close as part of a broader restructuring effort. The move places approximately 226 jobs at risk and reflects mounting pressures on the traditional betting shop model.

The bookmaker, which operates just over 100 outlets across Ireland, would reduce its footprint by more than a third if all proposed closures proceed. A separate review is also underway for several locations in Northern Ireland, where six shops have been identified as potentially at risk.

The company has begun notifying staff of the proposals, with a consultation process expected to take place over the coming weeks. Closures are anticipated to be completed by the end of May, subject to the outcome of those discussions.

Cost Pressures and Market Shifts Drive Decision

Ladbrokes cited a combination of economic and structural factors behind the decision. In statements issued as part of the announcement, the company pointed to increasing operating costs, changes in customer behavior, and the rise of unlicensed gambling activity as key influences.

“We continually review our retail estate to ensure our business remains competitive and financially sustainable. These planned closures in the Republic of Ireland are not a decision we take lightly and reflect sustained cost pressures, long-term changes in customer behaviour and the growing competitive threat from the unlicensed market.”

The company also emphasized its approach to managing the transition, stating, “Our priority now is to engage constructively with colleagues throughout the consultation process, with a strong focus on redeployment wherever possible. Ladbrokes remains committed to Ireland and to operating responsibly within a sustainable retail footprint.”

A similar message was delivered in relation to Northern Ireland operations, where Entain, Ladbrokes’ parent company, noted: “We regularly review our retail estate to ensure our business remains competitive in a climate of rising cost pressures, long-term changes in customer behaviour and unlicensed rival operators.”

Industry-Wide Trends Affect Retail Betting

The proposed closures come as betting operators across the UK and Ireland reassess their physical networks. The sector has undergone a significant shift over the past two decades, with online gambling becoming a dominant channel for customer engagement and revenue generation.

This transition has led to declining footfall in retail betting shops, as more users move toward digital platforms. Industry estimates suggest the Irish gambling market generates around €2.5 billion annually, with a substantial portion of that figure driven by online casino activity rather than over-the-counter betting.

Other major operators have taken similar steps. Flutter Entertainment, which owns Paddy Power, announced the closure of 28 shops in Ireland late last year, alongside additional closures in the UK. William Hill owner evoke has also moved to shut down more than 200 shops in Britain as part of its own strategic review.

Financial pressures continue to affect the sector. Recent figures from Entain showed a 2% year-on-year decline in retail revenue across the UK and Ireland, with sports betting revenue falling by 3% within its shop network.

Regulatory and Competitive Landscape

The betting industry faces increasing regulatory and fiscal challenges. In the UK, tax changes have raised the Remote Gaming Duty from 21% to 40%, with further increases planned for General Betting Duty in the coming year. While Ireland operates under a separate framework, operators often face similar cost pressures across both markets.

At the same time, companies have raised concerns about competition from unlicensed operators, particularly in informal settings such as pubs. Ladbrokes has made representations to authorities on this issue, highlighting its potential impact on licensed businesses.

Entain had previously explored the possibility of selling its Irish Ladbrokes assets, with discussions reportedly taking place with Bar One Racing. However, those negotiations did not result in a transaction, leaving the company to pursue internal restructuring measures instead.

Despite the planned closures, Ladbrokes will continue to operate a network of remaining shops across Ireland, employing around 350 staff. According to The Irish Times, the company has not disclosed which specific locations will be affected, citing the need to complete consultations with employees first.