A proposed development in Reno would combine a professional soccer stadium with a hotel, casino, retail, dining and entertainment space on nearly 28 acres near Kietzke Lane and Peckham Lane. Project materials filed with the city outline a mixed-use district called The Boulevard Reno, tied to Reno Pro Soccer’s future United Soccer League Championship team.

The application covers multiple parcels that now include the former Jones West Ford dealership and nearby retail properties. Current tenants on the broader site include businesses such as Grocery Outlet, Savers and Dollar Tree, while one report also identified King Buffet and Rent-A-Center among the properties acquired for redevelopment. A former Joann Fabric location is also part of the existing landscape described in the filing.

Developers want to turn the area into a pedestrian-focused destination built around sports and hospitality uses. Plans describe a project with up to eight buildings that could rise as high as seven stories, with a public gathering space at the center of the retail portion.

Stadium-Led Development Anchors the Proposal

The soccer venue stands at the center of the project. Filing documents call for a 6,000-seat stadium measuring 99,432 square feet. The venue would serve Reno Pro Soccer’s USL Championship franchise, which is scheduled to begin play in 2027. The club has already started taking season-ticket deposits ahead of its first season.

The broader development would also include a seven-story hotel, casino and convention center with 301 rooms. One report said the hotel-casino component would seek a non-restricted gaming license for a 71,210-square-foot casino, with a gaming floor larger than 38,000 square feet and a maximum building height of 92 feet.

Retail and dining would form another key part of the concept. Project descriptions include a 55,000-square-foot retail village centered on a 37,000-square-foot public plaza called Electric Avenue, which would remain open around the clock. One planned building within that area would total 18,352 square feet and include eight commercial spaces, with room for two restaurants, two bars, three retail spaces and a team store.

The proposal also lists a 13,077-square-foot theater and a five-level parking garage. Across the site, parking capacity would exceed 1,200 spaces, with additional shared parking available during major events.

City Approvals and Site Changes Still Ahead

Before construction can begin, the project must move through several approvals. The application requests rezoning, a conditional use permit for the stadium, hotel and outdoor recreation uses, and an expansion of Reno’s gaming overlay district across Kietzke Lane.

A justification letter submitted to Reno Planning Manager Mike Railey by Douglas R. Thornley of Holland & Hart described the project this way: “The Boulevard Reno is a thoughtful, community-oriented redevelopment of six parcels totaling approximately 27.95 acres at the northeast intersection of Kietzke Lane and Peckham Lane in Reno, Nevada. These parcels, formerly occupied by the Jones West Ford dealership and an aging strip mall, will become a vibrant mixed-use destination that blends professional sports, retail, dining, entertainment and hospitality.”

Reno Pro Soccer CEO Wendy Damonte said the next step would be an effort to secure a conditional use permit from the Washoe County Planning Commission in June. The Reno Redevelopment Agency must also approve the plan. That board includes the mayor and Reno City Council members.

According to Damonte, construction would likely take 10 months to one year after groundbreaking.

Jobs, Investment and Club Expansion Tied Together

As reported by Reno Gazette Journal, project documents estimate the development would support roughly 850 to 950 jobs. The full investment is projected at $350 million, with the stadium portion estimated at $80 million. Reports also said Reno Pro Soccer’s ownership group spent more than $34 million on the land parcels acquired last fall. The group bought the former dealership property and nearby retail parcels in 2025 as part of its effort to bring the club to Reno.

The filing also outlines landscaping plans that include 323 trees and 1,500 shrubs or groundcovers. The tree mix named in reports includes 100 Amur Maples, 53 Western Catalpas, 69 Shademaster Honey Locusts, 33 Fat Albert Spruces and 68 Chinese Pistaches.

Another passage from the justification letter said: “In every respect, The Boulevard Reno transforms a site that had outlived its previous use into a dynamic community asset. It will generate jobs, increase tax revenues and give Reno residents and visitors a new place to cheer for their hometown team, gather with friends and enjoy the city they love. We look forward to working closely with the city to bring this exciting vision to life.”

When the project was first announced in September, Damonte said: “This is a bold step for Reno, and we look forward to working with our city leaders, community stakeholders and local businesses to build a community-driven soccer club and transform Reno into Northern Nevada’s premier destination for sports and entertainment.”