Specialist online and land-based slot developer Lightning Box Games will soon enter the retail market in the United Kingdom after inking an exclusive deal to bring its five-reel Silver Lion Deluxe title to the over 2,300 licensed betting offices operated in the country by bookmaker William Hill.

The Australian firm declared that its ten-payline Silver Lion Deluxe “takes players on safari across the sweeping plains of the African savannah” where they may encounter zebras, hippos, meerkats and spear-rattling tribesmen on its reels. Lightning Box Games additionally stated that an appearance of an eponymous icon “in the undergrowth” could lead punters to bonus rounds where “huge wins” await while the retail version of the game comes complete with a bonus re-spin feature that has been specifically designed to cater to the different tastes of land-based players.

“Omni-channel content that performs strongly in both retail and online is a key focus and Lightning Box Games has been performing in both areas in multiple countries with its free spins-based content so we are really happy to get its games exclusive in the United Kingdom,” said Andrew Sackey, Product And Content Director for London-based William Hill.

Sydney-headquartered Lightning Box Games agreed a similar arrangement in December that saw Silver Lion Deluxe premiere online for United Kingdom-based players exclusively at LeoVegas.com while the game is soon to be made available to aficionados at WilliamHill.com.

“We have been talking with Andrew [Sackey] for a few years about doing something omni-channel with William Hill and we’re delighted to have finally partnered with one of the industry’s leading bookmakers to make our United Kingdom retail debut,” said Peter Causley, Managing Director for Lightning Box Games. “Silver Lion Deluxe has been tailored with the help of our friends at BetDigital [Limited] to suit the needs of players within the operator’s licensed betting offices and we’re sure they will enjoy playing the game as much as we did making it.”