American free-play games developer and operator, Design Works Gaming (DWG), has announced the launch of its fourth social online casino brand in Cash River Casino encompassing a compelling portfolio of classic Las Vegas-style video slots.

Forerunner fame:

The Arizona innovator used an official Monday press release published by European Gaming Media and Events to detail that the premiere of its new Cash River Casino advance follows the success of its previous Android and iOS-friendly offerings in Super Scratcher Casino, Diamond Sky Casino and Spin Vegas Slots, which have so far been downloaded by over three million Facebook users.

Sowing success:

Headquartered in the Phoenix suburb of Scottsdale, DWG explained that Cash River Casino also comes complete with a range of special engagement and retention tools that were inspired by social networked predecessors such as Island Experiment and Farmville. It stated that these include an option that allows players to buy and plant virtual ‘money trees’ that can subsequently bear random fruit in the form of coins.

DWG used the press release to declare that the unique tools in Cash River offer aficionados the ability to utilize gems to procure additional trees, upgrade an existing purchase or ‘access the VIP area to unlock games, coins and premium trees.’ The developer proclaimed that retention is to be further increased via different on-site reward levels that have been designed to promote in-play purchases and encourage return play.

Real-money reaction:

Troy Zurawski, President and Chief Executive Officer for the operator, proclaimed that his firm is soon hoping to follow up its launch of the mobile-friendly Cash River venue by premiering a range of real-money games for players based in the United Kingdom.

Zurawski’s statement read…

“We are thrilled to launch our fourth social casino and are especially proud of our money tree retention mechanism, which gives players the possibility to redeem free virtual currency every few minutes instead of the traditional hourly bonus. The leveling-up and VIP system is also unique with different paths a player can take to experience the various worlds in the game, creating an engaging and interactive experience.”