This week, the Fiesta Bowl Organization of Arizona has announced a new partnership deal with Caesars Entertainment. The two have teamed up in an agreement involving both daily fantasy sports and sports betting. Working together, the organization and Caesars will promote sports betting education in the state as well as focus on fan engagement.

Arizona is preparing to launch its new sports betting industry next month, so the partnership deal could not come at a better time for Caesars. Because of the tie-up, the company can now expand its sports betting footprint and offer quality betting for player sin the state.

More Information on the Partnership

As the Fiesta Bowl Organization hosts events throughout the year, Caesars Entertainment will be heavily involved. During the Playstation Fiesta Bowl and the Guaranteed Rate Bowl, Caesars will host fan lounges, with more engagement for sports fans. Pregame parties of the PlayStation Fiesta Bowl will also see Caesar as the title partner.

Dan Shapiro, the Caesars Digital Chief Development Officer, spoke about the new partnership by stating:

“We’re thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices. These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”

Once sports betting is live in the state, Caesars will offer wagering at Chase Field or via its app. Players will be able to wager from anywhere within the state by using the app. As bets are posted, players can earn credit and tier status via the Caesars Rewards program.

Houston Texans Partnership

Keeping in line with the football theme over the past few weeks, Caesars has also teamed up with the Houston Texans. As part of the partnership, Caesars will offer a free-to-play game known as Schedule Pick’Em. The game will be offered within the mobile app of the sports team.

Players of the new game can compete for prizes including tickets to Texans games and trips to properties operated by Caesars. At each Texans game, a season ticket holder will be picked by Caesars to win a trip to Las Vegas, all-inclusive! For members of Caesars Rewards, the operator will offer a new luxury suite inside NRG Stadium. This spot will be a great place for fans to watch the game and relax.

Deals such as these two will continue via Caesars as the brand is working hard to spread its services across the United States.