bet365 has strategically enhanced its footprint across the United States by launching its acclaimed sportsbook in both Tennessee and Illinois, signifying major milestones as the 12th and 13th states in its ambitious US expansion. The company, which started its US journey in New Jersey in partnership with Hard Rock Hotel and Casino Atlantic City, has consistently broadened its market reach, including states like Colorado, Indiana, and Pennsylvania.

In the Volunteer State, bet365 brings a suite of top-tier sports betting options tailored specifically for Tennessee’s ardent sports fans. Starting on March 16, bettors in Tennessee can have access to tn.bet365.com to enjoy advanced betting features such as Bet Boosts, the fastest In-Game betting product, and innovative Same Game Parlays. “Tennessee’s sports fans are incredibly passionate, and we are excited to introduce them to our diverse array of betting options,” remarked a bet365 spokesperson. New users in Tennessee can take advantage of an introductory offer: bet $5 and receive $150 in bonus bets, regardless of the game’s outcome. There’s also a ‘SUPER BOOST’ for the state’s opening College Basketball Tournament game, improving the odds to +100 with a maximum bet of $50.

Similar Launch in Illinois

Simultaneously, bet365’s launch in Illinois marks a significant partnership with Walker’s Bluff Casino Resort. This venture brings an award-winning betting experience to Illinois’ rich sports culture, celebrated for its iconic athletes and championship franchises. Illinois residents can now engage with the sportsbook by registering at il.bet365.com, where they are greeted with similar welcome offers and can access comprehensive features like Cash Out, Edit Bet, and extensive Live Streaming services covering over a million sporting events. Tom Griffith, General Manager of Walker’s Bluff Casino Resort, shared his excitement about the partnership, emphasizing the superior sports viewing and betting experience available at the resort’s Draft Day Sports Lounge.

The Illinois initiative also includes an exclusive bet offer for the College Basketball Tournament, with dramatically enhanced odds that a point will be scored in the game’s first minute on March 20.

Just in Time for March Madness

These launches not only expand bet365’s operational map but also enrich the sports betting ecosystem in the US. The company’s timely market entries in Tennessee and Illinois are strategically aligned with the March Madness season, aiming to capitalize on the heightened fan engagement during this period. Tennessee, which exclusively supports online sports betting, has observed significant market growth with nearly $1 billion wagered online in the early months of 2025, reflecting robust tax revenue generation.

The sportsbook’s presence in these states adds to the competitive dynamics of the US sports betting industry, where bet365 now operates alongside other notable platforms such as Fanduel, DraftKings or BetMGM.