In an exciting move, International Game Technology PLC (IGT) revealed that its lottery division will now operate under the name Brightstar Lottery. The rebranding takes effect immediately, following the company’s strategic decision to pivot its focus toward a specialized lottery business. Brightstar will continue to serve the same markets, leveraging the legacy of IGT’s nearly 50 years in the industry to innovate and evolve as a standalone global leader.

The future of Brightstar Lottery:

Upon the completion of IGT’s sale of its Gaming and Digital business, expected by July 1, 2025, Brightstar will formally transition into a premier global lottery entity. This transition comes after the announcement of Voyager Parent LLC, a holding company controlled by Apollo Global Management, Inc., acquiring IGT’s gaming operations. With this sale, Brightstar will focus entirely on the lottery sector, expanding its influence on a global scale.

Vince Sadusky, CEO of Brightstar, expressed the company’s future ambitions, saying in the company’s press release, “We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices.”

Marco Sala, Executive Chair of the Board at Brightstar, echoed Sadusky’s sentiments, outlining the company’s commitment to fostering growth and innovation in the lottery industry. “Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly,” Sala stated, emphasizing the dual mission of entertaining players and supporting the causes funded by lottery proceeds.

Brightstar’s extensive global presence is underscored by its partnerships with nearly 90 lottery operators across six continents. The company is responsible for delivering technology solutions and operational support to 26 of the 46 U.S. lottery jurisdictions, along with seven of the world’s ten largest lotteries.

A comprehensive global strategy:

As Brightstar continues to evolve, it will not only modernize core technologies but also enhance its product offerings, creating a comprehensive solution for lottery operators. This includes innovations in retail and digital systems, instant ticket services, and game creation. Brightstar’s commitment to responsible and sustainable operations ensures that it will continue to meet the needs of both customers and players, while also advancing the broader goals of community support through lotteries.

By focusing exclusively on the lottery, Brightstar is positioning itself for significant growth in a rapidly changing digital landscape. With the imminent closing of the deal with Voyager Parent, the company’s stock will soon trade under the ticker symbol “BRSL” on the New York Stock Exchange, marking the beginning of an exciting chapter for the brand.

With its new identity as Brightstar Lottery, the company aims to become a guiding force in the global lottery sector, continuing its legacy of excellence while embracing the future of digital gaming. As it sets its sights on expanding its reach and driving innovation, Brightstar is poised to elevate lotteries and inspire players worldwide.