Kambi Group plc has announced a multi-year agreement with Holland Gaming Technology Ltd, signaling another milestone in its European growth strategy. The partnership will see the leading sports betting provider deliver its full Turnkey Sportsbook solution to the Dutch operator through Holland Gaming Technology’s subsidiary, Holland Power Gaming.

Under this deal, Holland Gaming Technology will leverage Kambi’s comprehensive suite of betting products and technology tools. These include advanced trading services, a customizable open platform, and Kambi’s acclaimed Bet Builder feature, designed to create a seamless and engaging betting experience for users. In addition, the collaboration offers access to operator management systems and player engagement tools, enabling Holland Gaming Technology to tailor and scale its offerings effectively.

The move comes shortly after Holland Gaming Technology secured its sports betting license from the Kansspelautoriteit (KSA), the Netherlands’ national gambling authority. With this approval, the company is now poised to extend its operations beyond online casino gaming and enter the competitive sports betting space for the first time.

Partnership Marks Holland Gaming Technology’s Sports Betting Debut

Holland Gaming Technology has long been a recognized brand in the Dutch iGaming landscape, particularly within the online casino market. Its new venture into sports betting represents a strategic expansion of its gaming portfolio and aligns with the company’s broader ambitions to diversify its services.

Kambi Group CEO Werner Becher emphasized the synergy between the two companies, highlighting their shared focus on innovation and market expertise. “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market,” Becher said.

Eddy Hultermans, Director of Holland Gaming Technology Ltd, noted that teaming up with Kambi gives the company the technological support and operational confidence to succeed in this new market segment. “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base,” he explained.

Enhancing European Growth Through Trusted Partnerships

This partnership further solidifies Kambi’s commitment to expanding its footprint in regulated European jurisdictions. By aligning with a local operator that understands the nuances of the Dutch gaming environment, Kambi continues to strengthen its reputation for compliance, innovation, and high-performance sportsbook delivery.

Known as one of the leading providers of sports betting technology, Kambi offers a comprehensive range of market-leading products, including the Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, Esports solutions, and advanced front-end technology. The company also operates several specialist divisions, such as Abios for esports data and odds, Shape Games for front-end technology, and Tzeract, its AI-powered trading unit.

Kambi’s extensive network of partners includes global and regional operators such as ATG, Bally’s Corporation, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive, and Svenska Spel. With more than 1,000 employees across offices in Malta, Australia, Denmark, the Philippines, Romania, Sweden, the UK, and the United States, Kambi continues to play a pivotal role in shaping the future of regulated sports betting worldwide.