In spite of consistently declining admissions, the St. Jo Frontier Casino continues to report revenue gains.
The Missouri Gaming Commission released a report on Friday that shows for the month of January, the casino, which is owned and operated by Las Vegas-based Affinity Gaming LLC, experienced a one percent loss in adjusted gross revenue, with $3.1 million compared with the same time last year at $3.2 million, according to News-Press Now.
And up to this point in the fiscal year, the Missouri gambling venue has experienced a revenue gain of one percent at $22.7 million; up from the same period in 2016 at $22.4 million, according to the report.
The report from the state’s Gaming Commission also indicates that admissions for the St. Jo Frontier Casino in January were at 81,000; a decline of 11 percent. And the fiscal year’s admissions are down 14 percent, according to the report. At least since July, the admissions category has remained in decline each month.
Jim Simms, who was named as the new vice president and general manager of St. Jo Frontier Casino by Affinity Gaming in August last year, said that the impact of the casino’s performance isn’t a concern. Simms said he thought January was a good month for the company and noted that the venue is working to bring its admission numbers up. The focus of which involves a gaming floor upgrade and an improved buffet etc. Simms said, “We actually did a complete new layout” of the slot machines, according to the news agency.
Additionally, Simms said, the casino is counting on a new promotions calendar to help grow admission numbers. One such promotion is a planned March giveaway where some lucky guest will win a 2017 Ford Mustang.
In addition to the St. Jo Frontier Casino and Mark Twain Casino in La Grange, Missouri, Affinity Gaming owns and operates a total of 11 properties, with five in Nevada, three in Colorado, and one in Iowa. Earlier this month, the company announced that it had been successfully acquired by Z Capital Partners. The deal between the two companies was agreed upon in August last year.
Commenting on the deal, Simms said, “We don’t anticipate any unforeseen changes to our business,” according to the news agency.