A new player is about to enter the iGaming sector, as a team of seasoned industry professionals has launched Big Daddy Gaming, a slot development studio set to bring innovative designs and a fresh approach to the world of online slots. The studio, backed by gaming investment fund Castech, is scheduled for a market debut in Q4 2025.

At the helm of Big Daddy Gaming are Simon Hammon, former CEO of Relax Gaming, Daniel Eskola, who previously worked at both Relax and Kindred Group, and Erland Hellström, who brings a wealth of experience from his time at Evolution. These three industry veterans aim to shake up the slots market, using their deep knowledge of game development and operator relations to create content that addresses real industry challenges.

Vision of Innovation: Big Daddy Gaming’s Unique Approach

Big Daddy Gaming promises to distinguish itself from the saturation of similar slot titles currently flooding the market. The company’s philosophy centers around what it calls “Game DNA,” a design methodology that combines familiar gameplay mechanics with original features, humour, and an operator-focused commercial approach. This model, according to the founders, is a direct response to the formulaic content dominating the sector today.

According to Gambling Insider, Erland Hellström, CEO of Big Daddy Gaming, shared: “Our collective experience across game development and tier-one operator relations ensures that every title we build is engineered for performance and designed with real operator challenges in mind.” He added that the team’s deep understanding of the industry’s needs will allow them to create content that is not only fun but also reliable and engaging.

Simon Hammon, co-founder of the studio, further emphasized the company’s mission, saying, “We know the ingredients for lasting engagement, and we have the technical maturity to execute, creating content that is robust, reliable, and genuinely fun.” With the experience gained from leading major studios, Hammon is confident that Big Daddy Gaming can become a trusted partner to operators.

The Driving Force Behind Big Daddy Gaming

The launch of Big Daddy Gaming is no small feat. With a mission to provide high-quality, consistent content, the studio is positioned to offer unparalleled value to operators. Drawing on their vast industry experience, the team is committed to addressing the pressing challenges faced by iGaming operators. This includes the demand for dependable content that fosters long-term player loyalty.

Daniel Eskola, another co-founder, highlighted the company’s focus on consistent, high-performing content that will secure long-term player engagement. “Big Daddy Gaming was founded on the belief that a successful partnership starts with a humble approach and ends with measurable returns,” Eskola said.

The company’s commitment to fresh thinking and disruptive innovation has already gained attention from major gambling brands, with several pre-launch commercial agreements in the works. Big Daddy Gaming’s entrance into the market comes at a time of significant changes in the iGaming landscape, following leadership shifts and innovations across major companies like Relax Gaming.

Big Daddy Gaming is on track to release its first game titles later this year, as it prepares for its full launch in Q4 2025. The company’s commercial model, focused on delivering value to both players and operators, has already positioned it as a promising new entrant in the competitive iGaming space. As the studio gears up for its market debut, industry insiders and operators are watching closely to see if Big Daddy Gaming can live up to the hype. The new venture is set to bring fresh creativity to a space that has long been criticized for a lack of originality and innovation.