In an exciting move that bolsters its presence in the live casino sector, Pragmatic Play has entered into an exclusive agreement with Flutter Entertainment. As part of this deal, Pragmatic Play will provide dedicated live casino tables across several of Flutter’s prominent UK and Irish-facing brands, including Paddy Power, Betfair, and Sky Vegas. This partnership significantly extends Pragmatic Play’s reach, solidifying its role as the go-to supplier for live casino content within Flutter’s diverse gaming portfolio.

Pragmatic Play strengthens partnership with Flutter Entertainment:

The partnership builds on the long-standing collaboration between the two companies and underscores their shared vision of providing unique and immersive player experiences. Pragmatic Play will supply its extensive array of live casino offerings, which include traditional table games, thrilling game shows, and bespoke solutions for specific Flutter brands. This deal comes at a time when live casino products are experiencing exponential growth, with players increasingly seeking out real-time gaming experiences that combine excitement with high-quality visuals and seamless gameplay.

A key feature of this agreement is Pragmatic Play’s introduction of its Smart Studio solution, which allows Flutter’s brands to tailor the appearance and feel of the live casino tables to align with their unique branding. Smart Studio provides the flexibility to customize both the design and theme of the games, ensuring that they fit perfectly within each brand’s identity. This highly customizable offering will allow Flutter to stand out in the competitive live casino market by creating personalized gaming experiences for their players.

In addition to providing live casino tables, Pragmatic Play will also develop bespoke live games specifically for Flutter’s audience. By harnessing its years of expertise in creating content that resonates with diverse player groups, Pragmatic Play will continue to help Flutter expand its appeal to new and existing customers. Pragmatic Play’s Chief Operating Officer, Irina Cornides, expressed her enthusiasm about the partnership, saying in the company’s press release, “We are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names like Betfair, Paddy Power, and Sky Vegas. Our commitment to delivering outstanding player experiences aligns perfectly with Flutter’s vision.”

Roisin Hogan, Commercial Director at Flutter, shared her excitement about the collaboration, adding, “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through innovation. We are excited about the opportunities this partnership brings, as we work even closer to deliver fun new live products and experiences to our players in the UK and Ireland.”

The collaboration is not just about enhancing the technical aspects of live casino games but also reflects a broader industry trend toward more player-centric innovation. Pragmatic Play’s technological advancements and flexible content solutions also promise to help Flutter maintain its competitive edge in a rapidly evolving market. With new technologies being deployed and a commitment to offering exclusive, high-quality content, this partnership sets the stage for continued growth and success in the live casino vertical.

Introducing Wild Wild Pearls: a new underwater slot adventure:

In addition to its expanded live casino offerings, Pragmatic Play is also adding a new title to its impressive catalog of online slots on January 20th. Wild Wild Pearls takes players on a thrilling underwater adventure, complete with vibrant sea creatures, glistening pearls, and the promise of big jackpot prizes. This new slot is another example of Pragmatic Play’s ability to create visually stunning and highly engaging games that capture the imagination of players.

With a calm underwater backdrop featuring coral reefs, schools of fish, and various sea life, Wild Wild Pearls offers a serene yet exciting gaming experience. Players are transported to a world of aquatic riches where shimmering pearls await discovery, offering plenty of opportunities to win big. While the visuals in Wild Wild Pearls are unmistakably Pragmatic Play—bright, polished, and functional—the slot doesn’t venture too far into uncharted territory. Its familiar yet effective design ensures that players will feel comfortable while enjoying its engaging mechanics.

Wild Wild Pearls features a 6-reel grid with 576 ways to win, accompanied by a high volatility level that delivers the kind of thrill players expect from Pragmatic Play slots. With symbols ranging from low-paying card suits to high-paying marine creatures like seahorses, clownfish, and the star of the show—the octopus—there’s plenty of action to keep players engaged. The central Money Collect feature, combined with Free Spins and multipliers, adds to the excitement, while the Bonus Buy option allows players to skip straight to the Free Spins feature for a price.