US-based gaming group Scientific Games Corporation has received a 7-year contract extension, meaning the company will keep providing its Cooperative Services Program for instant game management and top notch instant games to the Georgia Lottery Corporation.
Georgia Lottery Corporation President and CEO Debbie Alford commented on the extension saying that they were looking forward to continuing the partnership with Sci Games. She described the instant scratch games by the company as entertaining, high-quality and innovative. The President also pointed out that the high success of the state’s instant scratch cards as well as the collaboration with the provider were crucial for the generation of over $17 billion reserved for education. This, Alford highlighted, was positive for “millions of Georgia students and their families.”
On Scientific Games’ behalf, the company’s Senior Vice President of Global Instant Products, John Schulz, commented that Georgia’s Lottery was one of the most successful one worldwide and therefore they worked hard to “create and manage a portfolio of instant games” that will be attractive to customers. Moreover, he pointed out that both parties were dedicated to delivering “record-breaking returns to the Lottery’s educational beneficiaries in the state.”
Scientific Games has been supplying the Lottery with instant games ever since its inception back in 1993. The provider is believed to play a key role in making the Lottery’s instant game consumer product worth $3 billion last year, while it also helped improve retail sales for 18% in the course of the past five years. Sci Game’s games under the brand Jumbo Bucks breached the $10 billion mark for all-time retail sales in Georgia and they’re the best-selling games for the state’s Lottery.
La Fleur’s Almanac shows that currently The Georgia Lottery Corporation is ranked second in the world in the category instant game per capita sales.