Asia Pioneer Entertainment (APE), a Macau-based distributor of gaming equipment, has outlined plans to broaden its international presence by pursuing licenses in new jurisdictions, following a year of financial growth driven largely by its core business.

The company disclosed in its 2025 annual results that it is seeking approvals in the United Arab Emirates and Singapore, aiming to supply electronic gaming equipment (EGE) to casino operators in those markets. The move reflects a wider effort to extend beyond its established base in Macau while maintaining momentum in its primary revenue stream.

Chairman and Executive Director Allen Huie expressed optimism about both regional and overseas prospects. “We are currently applying for distributor licenses in Abu Dhabi and Singapore to distribute our EGE products to casinos in these markets,” he said according to Inside Asian Gaming.

Strong Financial Performance Led by Core Segment

APE recorded revenue of HK$65.8 million for 2025, marking a 29.7 percent increase compared to the previous year. Net profit reached approximately HK$6.1 million, representing growth of more than 60 percent year-on-year, though slightly below earlier projections of HK$7.5 million.

The company attributed most of its financial gains to its electronic gaming equipment division. Revenue from this segment climbed to HK$63.7 million, reflecting a 31.3 percent annual rise. Sales and distribution activities accounted for HK$57 million of that total, surging 46.3 percent from the prior year and lifting gross profit by over 42 percent to HK$24.1 million.

Macau remained the primary contributor, generating more than HK$51 million in EGE-related revenue. Other markets, including Sri Lanka, the Philippines, Taiwan, Malaysia, and mainland China, also contributed smaller shares. The company noted a shift in regional contributions compared to earlier years, with Sri Lanka emerging as the second-largest market in 2025.

Sales volumes also increased. Electronic table game units rose from 176 in 2024 to 198 in 2025, while electronic gaming machine sales jumped significantly from four units to 34.

Despite overall growth, some segments declined. Consultancy and technical services revenue fell by 24 percent to HK$6.7 million, and the company reported no income from repair services during the year.

Macau Demand Supports Outlook

APE continues to rely heavily on Macau, where demand for gaming equipment remains steady. Huie emphasized the importance of this market in sustaining the company’s trajectory.

“We expect sustained growth from Macau […] as casino customers continue to place new purchase orders for our EGEs,” he said.

He also pointed to broader industry conditions, noting, “With the gaming industry showing continued resilience and expansion, our core EGE business is poised to benefit from sustained demand.”

The company’s cost of sales and services rose by 32.1 percent to HK$36 million, reflecting increased activity tied to higher sales volumes.

Expansion Plans and Broader Product Strategy

Alongside geographic expansion, APE is preparing to diversify its offerings. The company signaled plans to introduce products and systems that extend beyond its traditional EGE portfolio.

“Looking forward, strategically, we are planning to distribute products or solutions beyond our core EGEs,” Huie said.

He added further detail on this direction: “More broadly speaking, we are looking to distribute casino operations solutions to casinos, such as products pertaining to table games or solutions for the gaming floor. With over 20 years of experience and relationships with casino customers, the Group believes that we are in a good position to offer high-performance products or solutions that could enhance casinos’ operations.”

APE intends to take a measured approach as it rolls out these additions. “We intend to introduce such products prudently and increase the range of products offered by the Group,” Huie stated.

To support its expansion efforts, the company secured a HK$20 million credit facility from Banco Nacional Ultramarino (BNU) in Macau. The funding will help finance EGE sales initiatives and support growth in new markets.

Huie reiterated confidence in the company’s direction, stating that APE remains “confident of the Group’s growth trajectory for 2026,” supported by ongoing demand and planned expansion beyond its home market.

The combination of steady Macau performance, rising equipment sales, and new licensing efforts signals a shift toward a more geographically diversified business model, while maintaining a strong focus on gaming technology solutions.