PrizePicks has entered a new phase of its sports marketing strategy by aligning with McLaren Racing, securing a partnership that spans both IndyCar and Formula 1 while placing the brand at the center of one of motorsport’s most prominent events.

The agreement establishes PrizePicks as an official partner of the Arrow McLaren IndyCar team and includes a high-profile role during the upcoming 110th running of the Indianapolis 500. As part of the arrangement, the company will serve as the primary sponsor for the No. 31 Chevrolet driven by Ryan Hunter-Reay during the race. The collaboration also extends beyond a single event, incorporating branding placements across multiple racing platforms and digital initiatives throughout the 2026 season.

Indy 500 Sponsorship and Season-Long Visibility

The Indianapolis 500 serves as the focal point of the partnership, with PrizePicks branding featured prominently on Hunter-Reay’s car during the race. The event, widely recognized as one of the largest in global motorsports, offers significant exposure for the Atlanta-based gaming operator. The car’s livery was unveiled in Miami ahead of the Formula 1 race weekend, signaling the start of a coordinated rollout across different racing formats.

In addition to the Indy 500 sponsorship, PrizePicks logos will appear on other Arrow McLaren entries throughout the season. The branding will be placed on the rear tire ramps of the team’s full-time IndyCar lineup, including the No. 5, No. 6, and No. 7 cars. The agreement also includes visibility during the Miami Grand Prix, where PrizePicks branding will be featured on the inner halo of McLaren’s Formula 1 cars.

Ryan Hunter-Reay, who previously won the Indianapolis 500 in 2014, acknowledged the collaboration, stating, “I’m psyched to work with PrizePicks and the #31 Arrow McLaren Chevrolet team.” He added, “PrizePicks is a creative and innovative group that will bring a breath of fresh air and fanbase with them to the Indy 500 and IndyCar racing. We’re currently locked into our first major objective – the Indy 500 Open Test, but can’t wait to get that edgy PrizePicks paint scheme on track in May!”

The partnership reflects PrizePicks’ intention to expand its presence across different sports audiences, with motorsports identified as an area with untapped potential. The collaboration includes plans for co-branded digital content that will be distributed through Arrow McLaren’s social media platforms during the lead-up to the Indianapolis 500. Additional fan engagement efforts are expected to take place in both Miami and Indianapolis, where the company plans to activate marketing campaigns and on-site promotions.

Joey Molko, Senior Vice President of Partnerships at PrizePicks, described the broader objective behind the deal. “At PrizePicks, everything we do is about bringing fans closer to the sports they love,” he said, as reported by motorsport. “Partnering with McLaren Racing – the most iconic team in motorsports – lets us take that mission to the track. We are excited to work together to connect fans with motorsports in totally new and innovative ways that only PrizePicks and McLaren can deliver.”

Molko also highlighted the perceived gap in interactive gaming within motorsports, noting, “Motorsports felt like an underserved part of the sports daily fantasy sector when it comes to interactivity, when it comes to building gaming solutions around it.” The company is exploring additional formats tied to racing events, including potential products linked to the Indianapolis 500.

Expansion Builds on Existing Partnerships

The move into motorsports follows a series of recent agreements that have expanded PrizePicks’ reach across major sports leagues. Earlier in the month, the company secured a multi-year deal with the NBA, allowing it to integrate league intellectual property into its daily fantasy sports and free-to-play offerings. The agreement also provides opportunities for joint marketing campaigns and digital promotions.

PrizePicks has also established a presence in stock car racing through a prior partnership with NASCAR, where it serves as an official fantasy sports partner. The new collaboration with Arrow McLaren builds on that foundation while introducing the brand to a different segment of the motorsports audience.

The partnership does not include prediction market offerings, focusing instead on branding, fan engagement, and digital content initiatives. Financial terms of the agreement have not been disclosed.

The agreement brings together multiple elements of McLaren’s racing operations, linking its IndyCar and Formula 1 programs under a shared sponsorship structure. Arrow McLaren Team Principal Tony Kanaan participated in promotional activities surrounding the announcement, including a show run featuring the No. 31 car in Miami.

The partnership also coincides with preparations for the Indianapolis 500, where Arrow McLaren’s drivers, including Pato O’Ward, Nolan Siegel, and Christian Lundgaard, have been participating in pre-race testing. Hunter-Reay joins the lineup as a one-off entrant for the event, adding further attention to the PrizePicks-branded entry.