7777 Gaming, an online B2B provider based in Sofia, Bulgaria, is excited to reveal that it went live in Montenegro with SBbet, which is currently among the three flagship firms in the country, having first entered the market in 1997.

Certification of the Bulgarian Institute of Metrology:

From the 7777 Gaming portfolio, 100+ of the casino games are certified by the Bulgarian Institute of Metrology (BIM), making them licensed for use on the Bulgarian and Montenegrin markets. Examples of these games are: Jinn, Greenhats’ Jackpot, Fortunes of Rome, Cash 100, Club Mr. Luck and Zeus Quest and Sea of Treasures, which are now available to players in Montenegro via the SBbet casino platforms. In addition, 777 is already looking forward to introducing these games and the latest titles at the SBC Summit in Barcelona which will be held in September this year, at booth #CG214.

Commenting on the partnership, Account Manager at 7777 gaming, Asya Raykova, commented: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services. Montenegro is an exciting new market for us, and we’re thrilled that SBbet will be the gateway for our games to reach their huge audience. We’re looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”

Start of partnership:

During the HIT THE DEAL Bonus Wheel promotion at the 7777 gaming booth at the ICE London 2023, SBbet was one of the winners, which only helped to blossom the partnership between both companies, which will be launched with “a promotion on the SBbet website.”

As for Sbbet, this partnership will bring it new popularity that comes with combining its portfolio with top-quality content created by 7777 gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect an already-established leader to further strengthen its presence in the Montenegrin regulated market, as well as its leadership position, and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also, commenting on the partnership, Head Of Online Gaming at SBbet, Marko Boskovic, said: “As a leading online operator, we’re always looking for ways to provide a more engaging and immersive experience for our players. We found in 7777 gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires – a fun, entertaining, and unique experience. We’re starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”