Digital entertainment supplier Playson has agreed on a content-integration deal with the 711, a Belgian operator.   

Successful partners – successful partnership: 

Belgian-based B2C operator, 711, offers a variety of live casino, slots, and table games. Earlier this year, the company secured an online casino license and launched its new website, 711.nl. It allowed the brand to entertain casino players in an expanding region.  

The 711 is a family business with over 30 years of experience in the legal Belgian gambling market. It started as an offline land-based arcade in Osten, Roeselare, and Knokke. When online gambling began to be popular, it began a swift expansion to different markets.   

Playson is a leading game developer with over 85 games in its portfolio. It expanded its network to a variety of European countries, including Malta, Italy, Sweden, Romania, and the UK. Its partner network is also very extended – it partners with a range of different operators and platforms, and is keeping up the pace. 

Through this partnership, Playson will expand its market even further to Europe, which will help this company achieve its ambitious growth plans. The company will reach new markets and audiences by giving more players the chance to play the supplier’s exciting games.   

New content Live at  711: 

The 711 will further improve its Dutch platform’s product offering with new Playson titles. Some of the titles included are Ruby Hit: Hold and Win, Luxor Gold: Hold and Win and Book del Sol: Multiplier.   

Ruby Hit: Hold and Win is a classic 3×3 slot game in which fruits are combined with shiny ruby gems. Luxor Gold: Hold and Win, a game released in July this year, is a slot game with a 3×5 reel grid and 25 ways to win. The last one, Book del Sol: Multiplier starts on a 3×5 grid and takes you on an adventure to the ancient Aztec temple.  

Blanka Homor, Sales Director at Playson, said: “We’re delighted to expand in the Dutch online market, allowing us to fulfill the needs of more slots-fans across Europe.”   

Since Playson is an ambitious supplier, they’re always looking to increase their global foothold and pen deals with operators that share their vision. Homor added that they were confident that this deal would produce great results for them.   

Gilles De Backer, COO at 711, added: “We’re pleased to have signed a deal with one of the industry’s best game suppliers, with Playson’s content renowned for increasing player engagement and retention.”

By integrating the company’s large product offering, they can fulfill the goals they set themselves when they entered the Netherlands in April this year.