Greentube, the digital gaming and entertainment division of NOVOMATIC, continues to strengthen its footprint in North America with its recent launch in Connecticut. Following its licensing approval in February 2023, Greentube has made its games available to players in the state. The expansion marks a significant milestone in the company’s strategy to solidify its presence in regulated U.S. markets.

Greentube makes Connecticut debut, advancing U.S. growth:

Players in Connecticut can now enjoy some of Greentube’s most popular titles, including Piggy Prizes Wand of Riches, Starlight Jackpots, and Athena Goddess of War. This launch aligns with Greentube’s broader mission to expand in the U.S., where it already operates in key states such as New Jersey, Michigan, and Ontario.

Michael Bauer, CFO at Greentube, emphasized the importance of this step in the company’s press release: “We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of iGaming. It is our goal to support our customers in as many US states as possible. Therefore, this launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand. This go-live is an exciting new venture, and we look forward to forming additional partnerships in the state in the near future.”

Greentube has plans to further cement its presence in Connecticut through upcoming collaborations with additional operators, demonstrating the company’s commitment to fostering growth in the thriving U.S. iGaming sector.

Hard Rock Bet collaboration broadens U.S. reach:

In a parallel move, Greentube has expanded its influence in New Jersey through a partnership with Hard Rock Digital. As part of this collaboration, Greentube’s award-winning content portfolio will soon debut on the Hard Rock Bet online casino platform, further increasing its reach among U.S. players.

New Jersey players will gain access to Greentube’s fan-favorite titles such as Diamond Cash: Almighty Kraken, Piggy Prizes: Wand of Riches, and Wild Lines: American Eagle. This collaboration represents a key step in Greentube’s North American strategy, leveraging Hard Rock Digital’s globally recognized brand to connect with a broader audience.

Markus Antl, Director of Global Sales and Key Account Management at Greentube, expressed enthusiasm about the partnership: “We are delighted to collaborate with Hard Rock Digital, a brand that is famous and recognisable to people everywhere. The partnership in New Jersey is a long-awaited one for us, and we look forward to introducing our content to even more players in the state.”

Grant Williams, SVP of Casino at Hard Rock Digital, also welcomed the collaboration:

“We’re thrilled to welcome Greentube to Hard Rock Bet, and continue to add to the over 2,200 gaming experiences found on our top-rated platform. With one of the largest selections of games in the market, engaging promotions like our just-completed Slots Championship, and our integrated rewards, Greentube’s premium content is yet another reason to Roll With Hard Rock Bet.”

Greentube’s dual expansion efforts highlight its commitment to becoming a major player in the North American market. The company’s successful partnerships and launches in regulated states like Connecticut and New Jersey demonstrate its adaptability and strategic focus.

With further partnerships on the horizon and a growing catalog of innovative titles, Greentube is poised to capitalize on the growing opportunities in U.S. iGaming markets.