In a groundbreaking collaboration, LiveRamp and Mohegan have unveiled the first casino media network, setting a new benchmark in gaming and entertainment. This initiative empowers advertisers to harness Mohegan’s extensive first-party data, enabling brands to connect with audiences through highly personalized experiences across digital and on-site channels.

As advertising in travel-focused commerce media is projected to hit $2.96 billion next year, the partnership offers a significant leap in data-driven marketing. Mohegan, a leader in entertainment and gaming destinations, provides access to a unique dataset, capturing 200 million monthly impressions. These insights cover visitor preferences, including entertainment, dining, and vacation habits, giving advertisers unparalleled opportunities to reach engaged audiences.

Rich Roberts, President of Mohegan Digital, highlighted the innovative aspect of this network in a company press release: “By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands.”

Seamless Data Integration and Measurement

LiveRamp’s advanced data collaboration technology plays a pivotal role in unifying Mohegan’s data across multiple touchpoints. Advertisers can now deliver a connected customer experience, whether through loyalty programs, slot machines, kiosks, or mobile apps. The platform ensures advertisers maximize the value of customer interactions by providing a comprehensive, connected view of customer behaviors.

A standout feature is the closed-loop measurement capability, which tracks customer journeys from ad exposure to on-site visits or online interactions. This enables brands to evaluate campaign performance effectively and optimize their return on investment (ROI).

A Vision for Innovation in Gaming and Entertainment

According to Vihan Sharma, LiveRamp’s Chief Revenue Officer, “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences.” LiveRamp’s collaboration with Mohegan highlights the potential of data to revolutionize industries by providing advertisers with access to high-value audiences.

About LiveRamp and Mohegan

LiveRamp is renowned for its expertise in data collaboration, offering businesses tools to build detailed, connected customer views. With its global network of partners, LiveRamp helps organizations unlock the potential of their first-party data while safeguarding customer privacy.

Mohegan, a global leader in entertainment and gaming, manages premier casino resorts in North America and Asia. Its digital arm, Mohegan Digital, focuses on delivering state-of-the-art online gaming solutions. The company’s innovative approach extends beyond gaming to professional sports, as it owns and operates the WNBA’s Connecticut Sun.