Bragg Gaming Group announced plans to acquire Drayton International in a share-based transaction valued at about $9 million, a move the company says will deepen its investment in proprietary gaming content and broaden its presence in regulated international markets.

The agreement calls for Bragg to purchase all equity interests in Drayton through the issuance of 4.5 million newly issued Bragg common shares priced at $2.00 each. The transaction remains subject to gaming regulatory approvals, listing approval for the new shares on the Toronto Stock Exchange and Nasdaq, along with other customary closing conditions. Bragg expects the acquisition to close during the third quarter of 2026.

Drayton operates as a gaming technology and content platform with ownership stakes in several development studios and technology assets. Its portfolio includes interests in Boomerang Studios, Dream Streak Gaming, Rise Gaming, Hit Squad and Neotopia, alongside technology and distribution platforms Arc Gaming, Vision PlAI and 3 Shores.

Acquisition Adds Studio Portfolio and Technology Assets

Through the acquisition, Bragg will gain access to more than 100 developed gaming titles and several proprietary mechanics tied to live racing data. Boomerang Studios, which is 54.5% owned by Drayton, has produced 80 titles and recently entered Eilers & Krejcik’s 2026 Top 50 US suppliers list. Dream Streak Gaming developed a hybrid slot engine that connects live horse-racing results with slot gameplay mechanics and is scheduled for deployment through BetMakers’ advance deposit wagering offering beginning in July 2026.

Rise Gaming brings full intellectual property ownership of the 24K Gold, Hot1 and Thunderways game series, while Hit Squad focuses on omni-channel gaming products for the US market. Neotopia supports the portfolio with creative art and design services.

The deal also gives Bragg a contractual route toward full ownership of all five studios in Drayton’s portfolio.

Arc Gaming, one of Drayton’s platform assets, serves as the exclusive aggregator for the BetMakers Tote platform. Vision PlAI adds patent-pending artificial intelligence capabilities aimed at data-driven game development and personalized operator content. Meanwhile, 3 Shores manages affiliate and performance marketing operations tied to gaming customer acquisition.

Bragg said the transaction supports its broader “games-first” direction by strengthening its internal content pipeline and expanding its technology capabilities.

“The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology, complemented by a renewed, progressive look for our brand,” Bragg CEO Matevž Mazij said.

Mazij also said: “More than anything, this acquisition encapsulates our streamlined and coherent user-focused strategy.”

Bragg Targets Expansion Into US ADW Sector

A major element of the acquisition centers on advance deposit wagering, commonly known as ADW. Bragg said entry into that segment could increase its US market access substantially because ADW operations are permitted in more than 30 states, while online casino gaming remains limited to seven states.

The company believes the acquisition could produce more than a five-fold increase in its US reach by allowing access to states where online slots are not yet regulated.

“In that regard, we are excited that this Transaction will mark our first entry into the emerging ADW space,” Mazij said.

He added: “By leveraging our remote games server technology, which is agile enough to rapidly adapt to alternative regulatory environments, and the ADW framework, which turns parimutuel wagering into a high-engagement, digital-first entertainment experience, we will be able to meet player demand in dozens more U.S. states today than we could to date.”

Mazij also commented on the changing regulatory landscape in the US gaming sector. “In other words, the U.S. landscape is shifting, and we believe that Bragg’s relative speed and regulatory agility is already beginning to translate into our being leaders rather than followers in the Alternative Markets space.”

Bragg said the acquisition will increase its exposure to proprietary content with higher margins and support additional revenue streams through royalties and development operations.

Leadership Changes Planned Following Completion

The transaction also includes leadership changes at Bragg. Matt Davey, founder and chairman of investment firm Tekkorp Capital and an existing shareholder in Drayton, is expected to join Bragg’s board as non-executive chairman once the deal closes. Holly Gagnon, the current chair, will remain on the board as an independent director.

Earlier in 2026, Davey purchased one million Bragg shares in a private transaction with Mazij. Combined with his Drayton holdings, Bragg estimates Davey will own about 10% of the company after the acquisition closes.

Mazij said: “The appointment of Matt will significantly strengthen our leadership team as we move forward with this bold new vision for Bragg.”

He continued: “We believe Matt’s experience building and scaling global gaming platforms, particularly as a leader in innovating the distribution of gaming content, combined with his deep industry relationships, will be invaluable as we execute on this next phase of growth.”

Davey previously led NYX Gaming Group before its sale to Scientific Games in 2018 for about $631 million. He currently serves as president and executive chair of BetMakers Technology Group.

Commenting on the transaction, Davey said: “Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology, and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organization.”

He also said: “Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.”