Leading supplier of 24/7 betting services to retail and online operators globally, Sports Information Services (SIS), has agreed a deal with multi-award-winning pools betting operator, Colossus Bets, to provide the Greater London-headquartered operator with Irish and British greyhound racing content.

According to a Thursday press release…

Under the terms of the agreement, Colossus will be provided with a portfolio of more than 33,000 greyhound races each year. The premium content is composed of over 53 weekly meetings from British tracks, to include Harlow, Doncaster, Crayford, Central Park, Romford, Monmore, Hove and Henlow, alongside Irish action from Youghal, Tralee, Mullingar, Limerick, Kilkenny, Kilcohan Park and Curraheen Park.

“will significantly upgrade the greyhound betting experience”

New audience:

The new deal will allow greyhound racing jackpots to be offered by Colossus for the first time, along with the live streaming of races. The offering will provide a new audience with a ‘full set of USPs of big jackpot prizes, Cash Out and Syndicates ‘crowdbetting’ functionality,’ according to the press release.

Chief Compliance Officer for Colossus, Eva Karagianni-Goel, said…

“We are excited to partner with SIS to give our customers and B2B partners access to top quality greyhound races. Offering greyhound racing furthers our objective of providing a full suite of sports jackpot pools.

“Colossus jackpots will significantly upgrade the greyhound betting experience with unique product features never before combined with this content, which can also grow interest for the sport as a whole.”

“some of the best greyhound racing from Britain and Ireland”

Also commenting on the recent deal, SIS Sales Director, Sandra McWilliams, said…

“We are delighted to partner with Colossus to supply our British & Irish greyhound content to them and their B2B partners.

“Their customers will now have access to some of the best greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for the operator.”

SIS Competitive Gaming product:

Last month at ICE London, SIS unveiled its ground-breaking new live esports betting product, SIS Competitive Gaming. The innovative new product features live head-to-head gaming tournaments between skilled gamers, specifically created for sportsbooks.