Danish gambling operator Danske Spil has enhanced its partnership with GVC Holdings PLC (LSE:GVC) after announcing that it has joined the firm’s international online bingo network.

Courtesy of the integration, the Copenhagen-headquartered operator will become part of a liquidity bingo network which already boasts industry-leading brands such as Ladbrokes and Coral, Cheeky Bingo and Foxy Bingo.

Market-leading bingo platform:

Head of Bingo Product for GVC, Valentin Micu, commented…

“Our team has developed a bingo product that delivers genuine stand-out in the Danish market and we look forward to helping DLS grow their business long into the future.

“We have ambitious plans for what, we are confident, is the market-leading bingo platform, leveraging GVC’s unique combination of innovative technology with the best talent in the industry.”

Danske Spil bingo players will additionally gain access to the British company’s portfolio of gaming content by way of GVC’s proprietary technology platform. In addition to top titles from third-party suppliers, the operator’s bingo players will also enjoy access to exclusive games developed by the firm’s in-house development studios, embedded in the bingo game window.

Integral to Danish success:

Director of Product Management and Gaming for Danske Licens Spil, Søren Schneider stated…

“Our partnership with GVC has played a key part in retaining our lead in the Danish gaming market since its liberalisation in 2012.

“Introducing bingo alongside the strongly performing casino and poker cements our strong position in the market and ensures, that our customers have access to the broadest selection of content possible.”

Long-standing relationship:

GVC Holdings, and previously Bwin.Party Digital Entertainment, which was acquired by the Danish online sports betting and gaming provider in 2016, have provided both online gaming content and poker content to the 1948-founded state-owned lottery company since January 2012, when the Danish iGaming market was first regulated.

Head of B2B for GVC Holding’s, Jussi Halme, also commented…

“We are delighted to expand our long-term partnership with DLS and welcome their players to our international bingo network.

“Combining GVC’s technology and global scale with Danske Licens Spil’s unparalleled position in Denmark creates a vibrant community with large jackpot prizes for Danish bingo players.”

Store closures:

GVC recently provided an update regarding the impact of further enforced store closures across the United Kingdom and European retail as a result of increased restrictions due to Covid-19.

Restrictions and guidelines on retail stores currently in place are:

  • Stores in England will close from November 5 until December 3 (subject to Parliamentary approval).
  • Stores in Scotland and Northern Ireland currently remain open.
  • In Wales, all stores are currently closed and are expected to re-open on November 9.
  • In the Republic of Ireland, all shops are expected to be closed until December 2.
  • In Italy, all shops, but not corner outlets, are closed until November 24.
  • All stores in Belgium are closed until December 13.

The estimated EBITDA impact of currently required retail closures for UK retail is £27m and £10m for European retail, according to GVC.