Nevada based gaming technology firm Golden Matrix Group Inc. (OTC: GMGI), has entered into an agreement with gambling software development company Playtech plc (LSE:PTEC.L) that will see both companies increase their shares in the esport and betting game markets across the globe.

The new collaboration gives Playtech exclusive distribution rights to the Las Vegas-headquartered developer’s recently developed suite of peer-to-peer (Peer2P) esport betting games as well as GMGI’s popular AI player acquisition and retention system within Playtech’s vast global network.

Games distribution:

Golden Matrix, which filed an application in August to have the company’s common stock shares listed on the NASDAQ Capital Market, will also have non-exclusive rights for the distribution of the British online casino software provider’s most successful games via its extensive operator network. Playtech gaming software, including slots, live dealer games, bingo, table games and poker will be distributed by GMGI courtesy of the content agreement.

Chief Executive Officer for Golden Matrix, Brian Goodman, commented on the new deal in a recent press release…

“This collaboration agreement with the industry’s most prestigious technology provider and distributor represents a significant milestone in our company’s expansion and growing success. With Playtech as our Peer2P distribution partner, GMGI’s exciting content will now be introduced to new gaming audiences, thus extending the company’s reach into new territories – including the fast growing U.S. market where we expect to establish a significant presence.

“In addition, our core business will also benefit greatly by adding Playtech’s best gaming software to our current GM-X product offerings. We are confident it will be enthusiastically received by our 350 plus licensees and their 3.5 million registered users that transact through our GM-X platforms.”

Mr. Goodman reportedly said that he expects both sides of the distribution agreement to be in effect by December 1, 2020.

Sports betting venture:

The deal is on the heels of Golden Matrix receiving a license to market and distribute a white label sportsbook platform for online betting, featuring a turnkey solution tailored to each individual customer’s requirements and offering a competitive pricing structure.

For its part, Playtech Chief Executive Officer Mor Weizer added…

“Playtech’s success is driven by key strategic partnerships with the industry’s leading specialists that complement our technology, increase our scale and breadth of offering and extend our distribution capabilities.

“We are delighted to announce the new partnership with experienced technology provider GMGI. This is the exciting first step in our partnership which will see us launch E-sport, P2P and other innovative software as well as expand distribution of our world class content.”

Austrian bingo:

Playtech meanwhile has partnered with Austrian Lotteries (Österreichische Lotterien GmbH) to offer a new digital bingo offering via the win2day website. Along with its bespoke bingo proposition, the popular Austrian online casino will also make available to the European country’s players well-known titles such as Dynamite Digger, Fruity Burst, and George and the Dragon.