American land-based casino operator Bally’s Corporation has announced that it has bought prominent online free-play games and software developer SportCaller for an undisclosed amount.

The Providence-headquartered firm used an official press release to detail that the acquisition is destined to complement its pending takeover of daily fantasy sports provider Monkey Knife Fight as well as its recent purchase of digital technology and services enterprise Bet.Works Corporation and help it to further expand its iGaming presence around the world.

Free-play fun:

Previously known as Twin River Worldwide Holdings Incorporated until undergoing a name-change late last year, the Rhode Island-based company proclaimed that procuring SportCaller will moreover allow it to premiere its own range of free-play games later in the year and utilize its long-term strategic partnership with Sinclair Broadcast Group Incorporated to distribute these ‘in states that currently do not permit sportsbetting.’

Added allure:

George Papanier serves as President and Chief Executive Officer for Bally’s Corporation and he used the press release to explain that SportCaller and its player database are to become a part of his firm’s new Bally’s Interactive division. As such and he declared that this entity will be able to utilize free-play games ‘as an additional player engagement and retention tool’ while expanding the attractiveness of its mobile-friendly sportsbetting app ‘beyond national borders.’

Read a statement from Papanier…

“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works Corporation and Monkey Knife Fight. Free-play products represent a core component of our interactive strategy to drive user acquisition to our ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

Subsequent strategy:

For his part and Cillian Barry, Managing Director for SportCaller, pronounced that his Dublin-headquartered firm’s portfolio of over 100 free-play and jackpot games offered in some 20 languages were already being utilized by ‘some of the largest betting and media companies as a key customer acquisition and retention tool’. He furthermore stated that his team will now work with Bally’s Corporation towards improving the ‘development resources’ of Bet.Works Corporation while simultaneously supporting the ‘accelerated innovation and deployment of new products.’

Barry’s statement read…

“Joining Bally’s Corporation is a milestone moment for the SportCaller team. I look forward to working with the talented team at Bally’s Corporation as we continue to create innovative free-play products that engage sports fans on a global scale.”