Pragmatic Play is to debut its live casino products in Latvia thanks to a business agreement with Riga-headquartered iGaming operator, Enlabs, which was acquired by international sports betting and gambling company, Entain, in April of 2021. The online casino software provider has at the same time expanded its footprint in Brazil via a multi-vertical deal with exciting start-up Bingotine.

The deal sees customers of Baltics brand Optibet, and other brands Enlabs is responsible for, gaining access to Pragmatic’s live dealer solution, including games such as Mega Wheel, inspired by the popular Big 6 or Money Wheels, the single-zero roulette game Mega Roulette, and Dragon Tiger, a two-card version of baccarat.

Since 2005, Enlabs has been, under the Optibet brand, providing gaming services across the Baltics and Nordics. The company’s partnership with Pragmatic Play marks the introduction of live casino products to the Latvian market, which enables the provider to further expand its popular games collection throughout both regions.

What they’re saying:

Explaining the significance of the deal, Chris Davis, Chief Product Officer for Enlabs, said the company’s priority is “to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers and these products will be an asset in our portfolio.”

For its part, Pragmatic Play’s Vice President of Belgrade Operations, Marko Ilic, used a company news release to declare, “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner.”

The VP goes on to say that Enlabs’ “wide-reaching” platform provides them with “an incredible opportunity” to push its “latest and most valued” live casino products, and they “expect them to go down a treat with its customers.”

Continuing to go from “strength to strength,” Pragmatic Play’s live casino suite has in recent months launched with a number of top-tier operators across Europe and Latin America, proving the effectiveness of the brand’s expansion strategy.

New operator tie-up:

At the same time as its Latvian launch, the leading content provider announced that it has expanded its interests in Brazil after inking a multi-vertical content deal with newly established online casino operator Bingotine.

Under the deal, the start-up will have access to Pragmatic Play’s entire suite of online content, including slots, live casino and virtual sports. That means the operator’s players will be able to enjoy the recently released Day of Dead, the wildly popular John Hunter series and the jackpot spewing Wolf Gold.

Other games to debut with the new brand include the provider’s blackjack, roulette and Sic Bo live casino classics, as well as its gameshow-inspired Mega Wheel. Bingotine’s players will also have access to Pragmatic’s horse racing, greyhound and football virtual sports titles.

Perfect headstart:

Commenting on the new partnership and launch, Ronni Olivatto, Director at Bingotine, said they’re “grateful to have such a diverse selection of proven player-favourite games to assist the growth of our new operation.

“Everyone at Bingotine is hugely confident in this new project and thanks to the Pragmatic Play team, we’ve been given the perfect head-start. I’m sure our partnership will prove to be incredibly successful.”

LatAm push:

In the past months, the provider has been aggressive in increasing its exposure across Latin America, having recently inked a series of other strategic alliances with operators such as Venezuelan operator El Inmejorable and in Peru with Apuesta Total.

Also commenting on the tie-up, Victor Arias, Vice President of Latin American Operations for Pragmatic Play, said they are “delighted” to play its part in the launch of “a new face” in the Brazillian market.

“Our provision is as wide-ranging as it is high-quality and is just the right fit for a brand making its name in the industry.”