Las Vegas-based, Boyd Gaming Corporation (NYSE: BYD), announced Monday the launch of its new B Connected. The nationwide loyalty program adds exclusive new benefits and new reward tiers for customers of Boyd Gaming.

According to the official press release…

As a supplement to the existing perks and benefits of the B Connected loyalty program, the gaming and hospitality company is adding one-of-a-kind new benefits including:

  • Vacations to Las Vegas, Hawaii and Baha Mar Resort in the Bahamas
  • Annual cruises on Holland America Line
  • Annual gifts of electronics and luxury jewelry
  • Unique and memorial trips and experiences

“With the all-new B Connected, we sought to create a player loyalty program that is truly distinctive and compelling,”

Senior Vice President and Chief Marketing Officer for Boyd Gaming, Matt Ryan said…

“In addition to the wide array of discounts, comps and benefits our customers have come to expect, we’ve added an incredible selection of trips and unique experiences to appropriately recognize and reward our loyal players. From cruises to tropical getaways – and even opportunities to earn exclusive sports and entertainment experiences – now, more than ever, it’s truly ‘Good to B Connected.'”

The existing player tiers Ruby, Sapphire and Emerald have seen the addition of Onyx and Titanium, with the all-new B Connected.

What hasn’t changed is that perks and rewards continue to grow as players move up through the five tiers. Every member of B Connected is offered a wide range of exciting benefits, including special discounts on hotel stays, retail purchases and buffets at Boyd gaming properties; access to annual contests and promotions, such as Trees of Hope and Pick the Pros; and special discounts with exclusive partners like Advantage Rent-A-Car.

Players who have earned a tier upgrade immediately receive their new card. They retain that new tier level along with its associated benefits throughout the next entire year.

The all-new B Connected is now available at the following Boyd Gaming properties: the Las Vegas Valley at Aliante, California, Fremont, Gold Coast, Main Street Station, The Orleans, Sam’s Town and Suncoast; in Louisiana at Amelia Belle, Delta Downs, Evangeline Downs, Sam’s Town Shreveport and Treasure Chest; in Illinois at Par-A-Dice; in Indiana at Blue Chip; in Iowa at Diamond Jo Worth; and in Mississippi at Sam’s Town Tunica and IP Biloxi.

The operator plans to launch the new loyalty program at additional properties across the U.S. early next year.

According to the press release, players current point balances will transfer to their new B Connected accounts once the transition is complete.

Membership in B Connected is open to adults ages 21 and over and is free of charge.