In late May, Altenar launched the LuckyCasino.com sportsbook, marking their debut into the newly regulated Swedish market. The launch also marked the first time that LuckyCasino has offered sports betting services. The brand is already well-versed in casino gaming including slots, live casino and table games.
Quality Sports Betting Offering:
The sportsbook of LuckyCasino offered in Sweden provides quality betting options for players. The brand provides Trustly to simplify the process of registration, which has been a quality that players in the region appreciate. Players can easily place a wager without having to create an account to do so.
To prepare for the launch in Sweden, Altenar worked to create a new feature that mitigates the risk of fraud with the simplified registration process. Limits are set and can vary based on operator, as well as segment to segment, and when payouts go over the limit, Altenar will manually approve settlements. This helps to avoid the risk of fraud due to the misuse of inside information.
According to SBCNews…
Altenar Chief Operating Officer, Dinos Stranomitis, commented on the launch by stating: “Over the past 12 months, this unique deposit and withdrawal method that allows people to bet on sports or play casino has revolutionized player habits in Sweden. We are excited to launch our first regulated Swedish client with such an innovative selling point.
“We think this will become increasingly popular, so we have adapted our process so that good customers can enjoy the services of Trustly, but those who might attempt any type of fraud will be monitored and blocked.”
The LuckyCasino brand was taken over last year by the Giltnor Group. Director of the Giltnor Group, Martin Sidenvall, commented on the launch as well, stating that the company is pleased with the work that Altenar has completed. They feel it will strengthen the customer offering and improve competitiveness.