Sydney-headquartered slot developer, formerly known as Chance Interactive, recently announced that it has rebranded as ReelPlay, with the name change effective immediately.

The Australian games studio was founded by experienced gaming professionals in 2014 who continue to create content that is fun, fresh and immersive.

“The refresh to ReelPlay best represents where the business is today and where it’s headed.”

Recent slot still gangbusters:

After initially launching exclusively with Swedish mobile gaming company LeoVegas, one of the studio’s most recent releases, Buster Hammer Carnival, continues to prove popular in the regulated online iGaming space.

Post rebrand, the Australian business will maintain the same commitment to creating superior quality digital content for license to regulated casino operators worldwide.

“Overflowing with passion, ReelPlay create everything from the ground up, in-house.”

Multi-talented studio:

In addition to its entertaining slots portfolio, ReelPlay has also ‘developed and integrated hundreds of games on to many different platforms for both land-based and online operators’ and can create custom slot maths to match partner studio’s vision with multiple RTP variations.

Goal remains unchanged:

Commenting on the company’s rebrand, Chief Commercial Officer for ReelPlay, David Johnson, said….

“The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was – ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.

“Our business growth will continue to be underpinned by leveraging long-term partnerships with the world’s leading operators, collaborators and aggregators. Overflowing with passion, ReelPlay create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. With the re-brand, we are building on solid foundations whilst adding a little nitro,” Johnson continued.

Coming 117,000-ways-to-win slot:

Next up for the newly-rebranded company is a slot game that boasts a whopping 117,000-plus ways to win and is slated to drop next month as an exclusive pre-release with a leading online operator in advance of its debut to the wider market.

The privately held business’s team was in 2018 bolstered by the addition of Chief Executive Officer, Scott Smith, and CCO Johnson, both experienced industry leaders.