Globally popular operator, bet365, has launched a sportsbook platform in Ghana to enter the African market. The operator will approach new customers via the live platform to render an exclusive experience to Ghanaian players and set foot for further expansion of its African operations.

bet365 confirmed that its site went live in Ghana on Friday, November 18. The UK-headquartered operator considers the Ghanian market entry a ‘landmark moment.’ Indeed, this event may be a key milestone for bet365′s expansion across the entire continent.

Carefully chosen moment:

But, the moment appears to have been chosen carefully as the company launched the sportsbook offering just in time for the 2022 FIFA World Cup. As football is an extremely popular national sport in Ghana, with the Ghanian football team taking part in the tournament, the offering comes in the country at the time of the football fever to anchor the company’s reputation and use the advantageous position in this African country as the starting point for further expansions.

A bet365 spokesperson commented on the market entry: “We are delighted to announce the launch of a dedicated bet365 website for customers in Ghana. In a country with such a passion for sports, particularly football, we are excited to provide an unrivaled sports betting experience, with a key focus on both localized and international markets.”

Wide range of betting markets available:

According to the source, Ghanaian customers will be able to access the web page of bet365 using their iPhone and Android apps. Also, they will be able to access localized offerings and any of the wide range of betting markets included in the offer, such as streaming and in-play betting on leagues including German Bundesliga, Spanish La Liga, NBA, NFL, NHL, baseball, and tennis, for a total of 75 sports and 600,000 live events.

Full package delivery:

But it’s not all. bet365 also informed that the Ghanaian market offering will additionally include an extensive series of promotions, features, and bonuses for Ghanaian players. The company seems ready to deliver a full package to the highly reputable and regulated African market:

“It was our preferred location for our first launch into Africa, as one of the most highly regulated, and highly regarded betting markets on the continent,” continued the bet365 spokesperson, and concluded: “With the World Cup underway, we’re thrilled to deliver our In-Play product as well as a portfolio of tournament promotions for new and eligible customers across the country.”

Taking a leading market position:

In the time of the most prominent global growth of bet365, the reputable sports betting, bingo, poker, and gaming operator uses the World Cup opportunity to take a lead in the African expansion. Though it is only a matter of time before other major players join the African game, bet365 seems to have already scored the decisive goal facilitating a calm play for the African leading operator‘s title.