Australian gaming technologies and software firm BetMakers Technology Group Limited has reportedly signed a deal that will see it supply its horseracing data and live streams to British iGaming platform developer Pronet Gaming.

According to a report from SBCNews, the Sydney-listed innovator is to annually furnish its latest partner with information on approximately 250,000 races taking place in over 20 nations including the United Kingdom, Australia, Ireland and the United States. The source detailed that this new alliance will also involve the provision of data on harness racing and greyhound events in addition to live streams from as many as 2,500 races every week.

Vaulting variety:

Newcastle-headquartered BetMakers Technology Group Limited reportedly disclosed that its real-time horseracing coverage can be used with a range of traditional fixed-odds and parimutuel sportsbetting markets alongside more exotic tote derivatives. The firm purportedly moreover explained that its advances will enable Pronet Gaming to increase the diversity of its offering as it endeavors to grow its global presence including within emerging markets in Africa and Asia, which have been expanding rapidly due to the continuing rollout of advanced 5G mobile technologies.

Sumptuous solution:

Jake Henson serves as the Chief Operating Officer for BetMakers Technology Group Limited and he reportedly divulged that Pronet is to now furthermore be permitted to utilize his firm’s SameRaceMultis innovation so as to offer clients a plethora of single-event accumulator bets as well as dynamic race card content and expanded racing form.

Henson reportedly stated…

“We are pleased to have advanced our integration with Pronet Gaming to the point where we can now launch a world-class racing book across its global network of platform clients. Its team and the product are first-class and we look forward to assisting it in growing new revenue streams for its clients.”

Global growth:

For his part and Thomas Molloy, Sportsbook and Trading Director for London-headquartered Pronet Gaming, reportedly pronounced that his company recently established a presence in the west African nation of Cameroon via an alliance with local betting firm Winnerbet. He also declared that this partnership has seen the client migrate onto his company’s platform while integrating its complete range of online and retail solutions.

Molloy’s statement reportedly read…

“We look forward to working with the team at BetMakers Technology Group Limited to enter the horseracing market by offering an unparalleled global racing product. Here at Pronet Gaming, our strategy is to give our clients a world-class product offering and, by partnering with BetMakers Technology Group Limited, we continue to expose our client base to the best the industry has to offer.”