Developer of innovative casino games for desktop and mobile, Betsoft Gaming, has further strengthened its European footprint having recently agreed a content deal with Cypriot online casino and software firm Soft2Bet.

According to the official press release from the Valletta-based firm…

The terms of the comprehensive content agreement will see the multi-brand, multi-market operator and platform provider directly integrate Betsoft’s complete portfolio of games across ten casino brands throughout regulated markets in the Nordic countries and Europe. The integration will include player favorites in the groundbreaking Slots3 collection of true 3D video slots such as the social-inspired Sugar Pop 2, the innovative, jackpot-driven Reels of Wealth, and the mythical Golden Owl of Athena.

Growing non-stop:

Soft2bet is among the fastest-growing online gaming companies in Europe. It currently operates in a dozen countries and launches new and exciting products at an approximate rate of one every three months. The company has grown “from 3 to more than 100 dedicated professionals” over the last two years, uses the services of 69 providers, boasts an affiliate network 2,500-plus strong and generates in excess of €9 million (US$10.3 million) annually.

The company’s motto being “Win with us,” it seems all the more fitting that its Soft2Bet’s 7 Stars Partners initiative has been shortlisted for Best Affiliate Programme at this year’s EGR Operator Awards.

The awards ceremony will take place on Thursday, October 25 at the Grosvenor House Hotel, London.

Marketing Director for Betsoft, Annamaria Anastasi, said, “We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth.

“Betsoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to perfectly serve players through each of Soft2Bet’s popular casino brands,” added Anastasi.

Future integrations:

Further content integration with brands like Campobet, Alf Casino are also possible over time as per the terms of the agreement, as well as Soft2Bet propositions, all of which are poised to reap the benefits of Betsoft’s new releases as they make their way to the proper regulated markets.

Also communicating his thoughts on the strategic partnership, Chief Executive Officer for Soft2Bet, Boris Chaikin explained…

“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position.

“To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future. For these reasons and more, we predict a long and successful partnership with Betsoft.”

Recent activity:

The Malta-headquartered Betsoft was just recently named Best Slot Provider at the 2018 Starlet Awards and has signed content agreements with one of the online gaming industry’s longest-established institutions, Casino GrandBay, along with customer-focused casino Jumba Bet and with Curacao-based operator, Mostbet, among others.