In an effort to increase its social responsibility and stakeholder engagement efforts and prominent online casino operator, Betsson AB, has announced the launch of its new domain.

The Stockholm-headquartered firm used an official Wednesday press release to explain that the newly-premiered website is divided into three key sections dedicated to outlining the initiatives, commitments and actions it has undertaken in order to promote responsible gaming, support local communities and collaborate with partner individuals and teams.

Ongoing improvement:

Betsson holds licenses from authorities in twelve jurisdictions such as Malta, Sweden and the United Kingdom while being responsible for some 20 online gaming domains including the likes of, and The firm used the press release to state that the debut of follows its January decision to initiate a global community engagement strategy that encompassed the creation of location-based committees tasked with discerning ways for it to better contribute to the communities in which it operates.

Responsible resources:

Jesper Svensson, Operations Chief Executive Officer for Betsson, declared that ‘is a result of this concerted effort’ with its responsible gaming section containing information about tools the firm utilizes so as ‘to ensure a safe, secure and fun experience for all customers’. The executive proclaimed that the new domain moreover lists key local community engagement initiatives in which it has participated in jurisdictions as diverse as Georgia, Hungary and Estonia while furthermore detailing partnerships with a range of local athletes, teams and entertainers.

Read a statement from Svensson…

“We believe that by working together in a structured way, we as a company can make a bigger social impact. We have always been at the forefront of responsible gaming and corporate social responsibility and with this new website we are offering complete transparency in terms of social impact initiatives that we’re part of and hope that by doing so, others will follow suit.”