Ahead of next month’s start to the domestic football season in the United Kingdom, gambling software innovator Playtech has announced that the BetTracker product from its Playtech BGT Sports subsidiary has gone live with a host of bookmakers including BoyleSports.

Isle Of Man-based Playtech explained that the BetTracker sportsbetting application, which can now also be utilized at shops run by BetFred, JenningsBet, Sean Graham and Corbett Sports, allows punters to transfer any wager placed on a land-based venue’s self-service betting terminal to their mobile device before subsequently collecting their winnings in cash at any of the same operator’s outlets.

“BetTracker has been a fantastic addition to the retail sector since its launch and we’re pleased that many of our existing partners are now offering it to their customers,” read a statement from John Pettit, United Kingdom, Ireland, Asia and Australia Managing Director for Playtech BGT Sports. “The unique app provides players with much greater choice to improve the user experience and, in turn, boost incremental revenues in shops as it attracts new and existing customers alike.”

Playtech declared that BetTracker, which is accessible via Apple and Android-powered devices, allows operators to “improve the multi-channel experience” for their retail customers as users can “monitor and cash-out shop bets on their personal mobile device” and is to moreover become available at Joe Jennings Bookmakers, David Pluck and Chisholm Bookmakers venues “in the coming weeks”.

“With the football season kicking off soon, we are hoping to carry on the momentum and are confident this roll-out will contribute significantly to that,” read the statement from Pettit.

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