The Gibraltar-based renowned sports betting and online casino operator, BetVictor, has rebranded its corporate identity as BV Group, according to a source. The company has reportedly adjusted its logo and website to the BV Group brand name and continues the operations with the refreshed image.

Rebranding  As a Natural Step Up:

The same source reports that BV Group considered rebranding the natural merge of multiple company’s verticals, such as gaming operators and B2B technology solution providers, under the joint governance which will represent the acknowledgement of the BetVictor’s past achievements and set the grounds for the further growth of the group.

Such achievements are hard to measure as the company started its sports betting operations more than 75 years ago to remain an inevitable part of the industry in the jurisdiction to date. The rebranding has come as a natural adjustment to the growing market requirements and a way to refresh the company’s image and expand the customer base.

Building New Legacy:

BVGroup will keep providing the proven end-to-end technology solutions to operators and developers and remain focused on long-term partnership, which is the legacy inherited from the original company’s strategy, as the source reports.

Andreas Meinrad, CEO of BVGroup, reportedly stated: “During our 75+ years in business, we have established ourselves as one of the most reputable gambling companies in the world. Our new identity, BVGroup, helps us define ourselves more effectively, highlighting how far the company has come from its bookmaker beginnings. On LinkedIn, the UK-founded group lauded the new corporate identity ‘an exciting development in the progress of the company.”

Continued Innovations and Expansions:

BVGroup will also continue to develop technology in its studio for collaboration with a wide array of the the company’s B2B partners, such as Parimatch, Heart Bingo, BildBet, and talk SPORT BET. The group has reportedly entered an official sports betting partnership with the Canadian Elite Basketball League (CEBL) for the 2023 season to top up the recent developments with an expanded presence in Canada.

Meinrad reportedly added: “While we remain intensely proud of our heritage, our focus is always on the future and how we can continue to innovate and grow to best serve our customers and partners. BVGroup is an exciting development in the progress of the company.”

Breaking Ground:

Such an development surely represents a milestone in the company’s operations and the latest Canadian expansion is the first chance to present the new brand name to a wider audience. The partners to the CEBL deal reportedly agree that BVGroup will provide ”a groundbreaking experience” to Canadian players. It means that the deal may break ground for the rapid BVGroup brand development.