Online casino games and software developer Microgaming Software Systems Limited, has announced that it has officially changed its named to Apricot Investments and will now be led as Executive Chairman by Roger Raatgever.

The Isle of Man-based firm used a series of small Wednesday statements to explain that it is to remain focused ‘on the interactive gaming and gambling space’ moving forward while holding ‘a variety of public and private assets.’ However, it detailed that the re-branding will allow it to transform into an ‘investment vehicle’ and begin the process of ‘pursuing wider interests in the interactive gambling and gaming industry.’

The innovator stated that the re-branding exercise has also seen its wholly-owned Oakwood Limited subsidiary change its name to Quickfire Limited and begin trading under the Microgaming moniker.

Microgaming Software Systems Limited furthermore declared that it had appointed John Coleman (pictured) to serve as the Chief Executive Officer for its Microgaming business. It stated that the experienced executive previously served as the brand’s Chief Financial Officer and had been key to ‘the operational running of the business in recent years’.

“I am honored to be leading Microgaming,” read a June 27 statement from Coleman. “This is a momentous time for the business as we face exciting new opportunities in the years ahead.”

It has been a busy month for Microgaming as the brand premiered its new Stormcraft Studios games development vehicle only last week. This enterprise is to supply exclusive content to the privately-held innovator and began life on June 20 with the launch of the five-reel and 40-payline Fortunium video slot.

“Guided by decades of industry experience and commercial success with games like Mega Moolah and Immortal Romance, the talented team have forged a new studio dedicated to crafting epic games under the Stormcraft Studios brand,” read a June 19 statement from Microgaming Software Systems Limited. “Those games will be available exclusively to [our] operators.”